Lid Last Shadow Pen

by Pixi  
Price:
$18 
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Category:
Makeup > Eyeshadows > Cream/Cream-to-Powder Eyeshadow
Last Updated:
5/16/2013
Jar Packaging:
No
Tested On Animals:
No

Pixi's Lid Last Shadow Pen follows the trend of cream eyeshadows in stick form; that is, they're designed for convenient application on the go. While application is indeed convenient, this needs routine sharpening, which is not convenient in the least, and the results leave a lot to be desired!

Lid Last Shadow Pen glides on smoothly, but it's a bit too smooth, leading to creasing and fading throughout the day. The colors are good, with some great neutrals available, and the finish is pretty and soft, but the lack of staying power makes this just average at best.

Pros:
  • Smooth consistency means easy application.
  • Some good color options.
Cons:
  • Shadow creases and fades throughout the day.
  • Needs sharpening, which is inconvenient and wastes product.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit www.pixibeauty.com or www.target.com.

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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