Pixi

Pixi At-A-Glance

Strengths: Tester units at the Target stores; complete ingredient lists on pixibeauty.com; excellent gel liner; great sheer cheek gel.

Weaknesses: Really overpriced; the Illuminating Tint & Conceal SPF 20 is poorly formulated, with irritants and an unreliable SPF; no decent concealer option; all eyeshadows are average at best; no customer care phone number available in the United States.

Swedish-born makeup artist Petra Strand is the creator of the Pixi line of makeup products. She started it in London, opening her first shop alongside the salon of her aesthetician sister, Sofia. The Pixi line is positioned as being packed with skin-beneficial ingredients that will help women get the "Makeup to Wakeup" essentials that they need to stock their cosmetics bags. That sounds cute and potentially helpful, but in fact the main ingredients in Pixi's makeup don't distinguish it as being more skin care–oriented than any other makeup product on the shelf.

Even if Pixi's products did have a two-in-one benefit it comes at a high cost. Although the line is sold at Target, it's priced as high as, and in some instances higher than, any line sold at a department store. However, these products are not makeup with a pronounced skin-care benefit, so they are not worth the extra money.

Of the new makeup artist lines now available at Target (JK Jemma Kid and NP Set along with Pixi), this one is actually the least impressive, and we predict it will be the first to be pulled from shelves. We recommend you shop this line with extra caution to avoid a pricey purchase that you're likely to regret or that you have to jump through hoops to return.

The good news is that, like fellow Target newcomers JK Jemma Kid and NP Set, the display for Pixi includes testers for every product. What a wonderful surprise! And if you happen to choose an item you're not happy with (hint: perhaps because there are better options for less from other lines) Target has a good return policy on cosmetics (just be sure to save your receipt—my strong opinion is that you'll need it).

For more information about Pixi visit www.pixibeauty.com or www.target.com.

Note: We were unable to locate a customer service phone number for Pixi and our e-mails to the company have gone unanswered. This is not a line to shop if you're expecting customer support beyond what Target offers.

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+ Rating Product Brand Category Price Size
Best Sheer Cheek Gel Pixi Liquid/Gel Blush  $18.00
Best Flawless Finishing Powder Pixi Pressed Powder  $22.00
Good Vitamin Lip Silk (Discontinued) Pixi Lip Gloss  $15.00
Good Water Blush (Discontinued) Pixi Liquid/Gel Blush  $20.00
Good Tinted Brilliance Balm Pixi Lip Balm Without Sunscreen  $16.00
Good Energy Blush (Discontinued) Pixi Powder Blush  $21.00
Good Lustrous Eye Primer (Discontinued) Pixi Eyeshadow Primers  $22.00
Good Rose Lustre Duo (Discontinued) Pixi Specialty Makeup Products  $28.00
Good Eye Zone Brightener Pixi Highlighter  $23.00
Good Lip Blush Pixi Lip Tint/Lip Stain  $18.00
Good Brightening Primer (Discontinued) Pixi Foundation Primer  $33.00
Good Lip Booster (Discontinued) Pixi Lip Plumpers  $18.00
Good Triple Eye Colour (Discontinued) Pixi Powder Eyeshadow  $24.00
Good Petite Palette (Discontinued) Pixi Specialty Makeup Products  $16.00
Good Flawless Vitamin Concealer (Discontinued) Pixi Stick Concealer  $18.00
Good Rose Lip Treat (Discontinued) Pixi Lip Balm Without Sunscreen  $12.00 0.06 fl. oz.
Good Fairy Light Solos Pixi Powder Eyeshadow  $15.00
Average Eye Beauty Kit (Discontinued) Pixi Powder Eyeshadow  $28.00
Average Fresh Face Case (Discontinued) Pixi Specialty Makeup Products  $35.00
Average Lumi Lux Eye Palette (Discontinued) Pixi Powder Eyeshadow  $30.00
Average Beauty Blush Pixi Powder Blush  $16.00
Average Eye Colour Sealer (Discontinued) Pixi Specialty Makeup Products  $20.00 0.34 fl. oz.
Average Must Have Collection (Discontinued) Pixi Specialty Makeup Products  $39.00
Average Lash Booster Mascara Pixi Regular Mascara  $17.00
Average Lid & Line Pixi Liquid/Gel/Cream/Cake  $18.00
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