Weaknesses: No products to manage blemish-prone skin.
There's over 160 years of history for this drugstore line of products, beginning with a toner in 1846 and leading to the Pond's collection of today. For the most part, Pond's has taken a cue from Dove (both are owned by Unilever) and launched several impressive products to capitalize on what current research shows skin needs to look and function its best. Some old (we mean really old) standbys still exist, including the original cold cream, but we suppose there will always be a segment of the population that remains steadfast in their devotion to a certain product. Regrettably, some of the newer items include needless irritants for skin, and that’s doubly frustrating because the formulas also contain many beneficial ingredients for skin.
It's no secret that Pond's target market is women over 40. They say as much in ads and on their Web site, which takes an almost gleeful approach to what they describe as "the beauty of aging." By "beauty" they mean the increased confidence and sense of self-awareness that tends to come with age—not the appearance of wrinkles, discolorations, and loss of firmness. It's an overall positive approach and one that likely appeals to many forty-something women. But what's even better is the selection of Pond's products that are affordable and that can successfully meet some of the needs of those dealing with signs of aging (in truth mostly sun damage) and trying to protect their skin. Pond's isn't as well-rounded as some of its drugstore competitors such as Olay, Neutrogena, Dove, or even, to some extent L'Oreal, but by no means should Pond's products be dismissed, either (and Dove's skin-care assortment tends to waver more than most, which makes assembling a comprehensive routine tricky).
For more information about Pond’s, call (800) 909-9493 or visit www.ponds.com.
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