Pore Targeting Treatment is not an accurate name; it sounds as if it's a product that will minimize large pores, but what this really does is kill acne-causing bacteria on the skin's surface as well as inside the pore. Anti-acne powerhouse active benzoyl peroxide is included in a 2.5% concentration, which is a good starting point for fighting mild to moderate breakouts.
ProActiv maintains that this product utilizes SmartTarget™ technology that's supposed to protect the skin's surface (presumably from dryness) while it delivers benzoyl peroxide into the pores. This delivery system is patented, and that sounds great, but a patent isn't about effectiveness, it just grants the rights to use a concept or idea in a unique way. In other words, it doesn't have to work, it just has to be different.
ProActiv isn't the only company that uses special delivery systems for benzoyl peroxide, but it's good that this active works as intended with minimal risk of causing irritation. This contains some good moisturizing ingredients to help offset potential dryness from the benzoyl peroxide, making it best for normal, dry, or combination skin.
Although we recommend this lightly fragranced product to fight acne, you can find less expensive benzoyl peroxide products from other lines—at least this one comes in a larger-than-the-norm size.
- Medicated with benzoyl peroxide, the gold standard for fighting acne-causing bacteria.
- Light, silky lotion texture is easy to apply.
- Contains moisturizing ingredients to offset potential dryness from benzoyl peroxide.
- Contains a small amount of fragrance, while many benzoyl peroxide products are fragrance-free.
This new, smarter way to fight acne features our exclusive encapsulated benzoyl peroxide with patented Smart Target™ technology designed to protect the skin’s surface as it delivers the medicine precisely into pores to kill acne-causing bacteria.
Active: Benzoyl Peroxide 2.5%. Inactive Ingredients: Water, Ethoxydiglycol, Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Polysorbate 80, Polysorbate 60, Sorbitan Stearate, Carbomer, Potassium Hydroxide, Disodium EDTA, Fragrance.
Created by dermatologists Dr. Katie Rodan and Dr. Kathy Fields, ProActiv launched in 1995 as a three-step system sold via infomercial. With the doctors' endorsements and winning personalities along with a heap of testimonials from people who use the routine (including a rotating list of celebrities, which always garners attention), ProActiv remains a very successful brand that is still going strong. The effusiveness, medical background, accurate information about how acne forms, and sincerity of its creators definitely makes for compelling television (we admit to catching the infomercial on more than one sleepless night), but what about the products themselves? Are they the answer the ads promise?
The core system consists of a cleanser with benzoyl peroxide and scrub particles, a toner with glycolic acid, and a lotion that contains a low (but still effective) amount of benzoyl peroxide. No questions here, this is a straightforward routine and hardly unique to ProActiv! Some percentage of people will benefit from daily use of this system (it contains the basics that are necessary for over-the-counter treatment of acne), but it's definitely not for everyone, and every dermatologist knows that (just check out the American Academy of Dermatology Web site at www.aad.org, for example, on their recommendations for battling blemishes).
It also goes without saying that other lines offer many less expensive versions of all the ProActiv products. However, for those who choose this system, the key is compliance, at least as long as you're seeing good results. Anyone battling acne needs to know that, barring a successful experience with the prescription drug Accutane, it cannot be cured—only controlled. We don't doubt that many people have seen their acne respond positively to a daily routine of the core ProActiv products, and for some it has been a life-changing experience—but it's not the answer for acne for everyone.
Although they still appear in ads and literature for the brand, Drs. Rodan and Fields have branched out to create their own namesake line, reviewed elsewhere on this site. While the Rodan + Fields line is not acne-centric like ProActiv, they did include products for blemishes, a few of which are similar to but more expensive than their ProActiv counterparts. And of course, this dual branding begs the question: if Rodan and Fields believe that ProActiv is the best option for those struggling with acne, why did they create alternative products in their namesake line? Why not just mention to Rodan + Fields customers dealing with acne that the ProActiv line has exactly what they need?
Along with ProActiv and the namesame Rodan and Fields line, these dermatologists also created ProActiv+, which is supposed to be smarter and faster than original ProActiv. For the most part, these products are quite similar, they just have a stronger emphasis on anti-aging issues such as uneven skin tone and enlarged pores from sun damage. We wish these products were more compelling, but many of them are truly problematic and not something two reputable dermatologists should feel comfortable putting their names on.
For more information about ProActiv, call (800) 876-9717 or visit www.proactiv.com. For more information about ProActiv+, visit www.proactivplus.com.