11.26.2014
8
Pürminerals
4-in-1 Mineral Tinted Moisturizer Broad Spectrum SPF 20
Rating
1.7 fl. oz. for $34
Category:Makeup > Foundations With Sunscreen > Tinted Moisturizer w/ Sunscreen
Last Updated:11.26.2014
Jar Packaging:False
pH:
Tested on animals:No
Overview

4-in-1 Mineral Tinted Moisturizer won't "radically renew skin" as claimed, but it will provide broad-spectrum sun protection, which is always beneficial for skin! We're also impressed that this fragrance-free formula contains several antioxidants, skin-repairing ingredients, and anti-aging retinol, all of which help propel it to BEST status.

This tinted moisturizer has a surprisingly thick—but highly blendable—consistency and provides medium coverage. It has oil-absorbing ingredients, but sets to a soft satin finish, making it a good option for normal to slightly oily or combination skin.

The shade range presents workable options for light to dark skin tones—however, the lightest shade may be too dark for very light skin.

Note:Although this foundation provides broad-spectrum sun protection on its own, you must apply it liberally and evenly to get the stated level of protection. A sheer or spot application will not provide the amount of sun protection the label indicates. If you’re not likely to apply this foundation liberally, we recommend applying it over a moisturizer with sunscreen rated SPF 15 or greater and setting your foundation with a pressed powder rated SPF 15 or greater.

Pros:
  • Broad-spectrum sun protection.
  • Contains an impressive mix of anti-aging ingredients.
  • Oil-absorbing ingredients.
  • Highly blendable.
  • Provides more coverage than the average tinted moisturizer, but can be sheered if desired.
  • Fragrance-free.
Cons:
  • Pricey.
Claims
Ingredients

Ingredients: Active Ingredients: Titanium Dioxide (5%), Zinc Oxide (5%). Other Ingredients: Aloe Barbadensis Leaf Extract, Aluminum Hydroxide, Anthemis Nobilis Leaf Extract, Aqua, Boron Nitride, Butylene Glycol, Butyrospermum Parkii (Shea Butter), Camellia Oleifera Leaf Extract, Caprylyl Glycol, Ceramide AP, Cyclopentasiloxane, Dextrin Palmitate, Dimethicone, Disodium EDTA, Ginkgo Biloba Leaf Extract, Glycerin, Hexylene Glycol, Lactic Acid, Lysine, Magnesium Ascorbyl Phosphate, Magnesium Chloride, Octyldodecyl Neopentanoate, Palmitic Acid, Panax Ginseng Root Extract, PEG/PPG-18/18 Dimethicone, Phenoxyethanol, Phytantriol, Potassium Chloride, Retinol, Retinyl Palmitate, Sodium Starch Octenylsuccinate, Stearic Acid, Tetrahexyldecyl Ascorbate, Tocopherol, Tocopheryl Acetate, Triethoxycaprylylsilane, Zinc Chloride.

May Contain: Iron Oxides, Mica, Titanium Dioxide

Brand Overview

Pürminerals At-A-Glance

Strengths: Company provides complete ingredient lists on its Web site; a very good makeup remover; pH-correct AHA product with lactic acid; well-formulated self-tanner; the pressed mineral foundation with sunscreen; superb powder blush and eyeshadow; great lip gloss; none of the eye or lip pencils require sharpening; most of the makeup products are fragrance-free.

Weaknesses: Many skin-care products contain fragrant irritants; mostly problematic cleansers, toner, and scrub; only one skin-care product with sunscreen; no products to address acne or skin discolorations; jar packaging; average to poor mascaras; mostly average brushes and brush sets.

Pürminerals was founded by former long-term Clinique employee Joli Baker, a woman who rose through the ranks at Lauder and one day decided she wanted to start her own business. Nothing new with that idea, or with what she believed was a breakthrough concept, namely mineral makeup. Of course, Baker was hardly the first cosmetics entrepreneur to promote this type of makeup, but since when did that ever stop anyone?

Pürminerals has been on the beauty scene since 2003 when they launched their first product, a pressed mineral makeup with sunscreen. This pressed-powder foundation is still sold today and represents one of the few strong points of a line that, overall, is a mixed bag with far more negatives than positives.

In terms of success, a coup for the company was introducing their products on Canada's The Shopping Channel, which led to the brand being picked up by Ulta, which now stocks Pürminerals in most of its 250 locations. The brand also is sold in select Dillard's department stores in the United States and is available in Australia and Japan too.

Despite the company's impressive track record for sales, let me say (actually we want to climb up on my roof and scream it) that the concept of mineral makeup is marketing hype, nothing more. It is absolutely astounding to me how many consumers have been hoodwinked by this "new" category of makeup. The ingredients in almost all mineral makeups have been standard to the cosmetics industry for years. In the case of Pürminerals, the main minerals are mica, titanium dioxide, and bismuth oxychloride. We discuss each of these ingredients in detail in our online Cosmetic Ingredient Dictionary. Suffice it to say, none of these ingredients are unique: mica just makes powder shiny, titanium dioxide is known for its ability as a sunscreen along with adding color and opacity to makeup, and bismuth oxychloride is about as natural as polyester—none of that is revolutionary, better for skin, or in this case, a beauty breakthrough.

Of course, as Pürminerals enjoyed continued success the line's selection of products expanded. What began as five items has grown into a full-fledged collection of skin-care and makeup products. The expansion was likely a no-brainer for Baker, and we're all for offering women choices as long as what you're offering is actually good. That's where Pürminerals falls short, and in some cases, drastically so.

Pürminerals chose the pure and natural angle, and as a result, most of the skin-care products ignore what is important for skin, throwing in just about everything that grows in the ground whether or not the research says it is helpful for skin. Pürminerals makes significant use of irritating fragrant oils and problematic plant extracts. Bottom line: Not every natural ingredient is good for your skin. This line could have launched some brilliant skin-care products by including only helpful plant ingredients along with beneficial synthetic ingredients (after all, their products contain plenty of synthetic ingredients), but they opted to go the fragrant route, which is to your skin's detriment.

Makeup is the most exciting aspect of this line, but even then only a handful of products are extraordinary enough to deserve a look. The original pressed-powder foundation with sunscreen is a high point, as are the powder blushes, eyeshadows, and lip gloss. If you have very oily or dry skin or you simply don't care for powder foundations, you're out of luck, because that's all Pürminerals offers. Without question, it isn't the perfect foundation for all skin types or all ages as the company claims, but it certainly has its appeal and is among the better mineral foundations available.

For more information about Pürminerals, call (866) 787-0022 or visit www.purminerals.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Wednesday, February 04, 2015
Tricky sparkles

Even though there is an amazing amount of sparkle in this product, I can see how the reviewer missed it. I had no idea until I looked at myself facing direct sunlight. The ulta lady said I could be a twilight vampire - my kids filled me in on the reference. I love the feel of this so soft, but I do feel like my poors look huge and I'm not thrilled with the extreme sparkle. I'm nearly ready to give up my BB quest - a non synthetic sunscreen.

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Reviewed by
L,c
Saturday, July 26, 2014
FULL OF SPARKLES/SHINE!

I'm shocked that Beautypedia actually put of a "Best" review on this product when it's full of shine and sparkles! I bought this on the recommendation of this site and when I put it on my face, there was a shine all over from the tiny sparkles in this product! Nowhere in the review did it say this has a shiny/sparkly finish.

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Reviewed by
JILL R.
Sunday, May 18, 2014
I like it!

I have aging, but good, skin and I got a light coverage with this tinted moisturizer that blurs any imperfections I might have. It dries to a soft finish that isn't shiny in the least. I would recommend trying this product.

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Reviewed by
Mary P
Sunday, May 18, 2014
Greasy

Finish is very shiny, almost greasy. Have to wear two powders over it. Have combo skin. Not much coverage. Pretty lousy.

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Reviewed by
Andy
Monday, April 14, 2014
Returning this product

I just tried this last week, and certainly expected much more for my money than I got!! It was nothing special at all, and did not provide any color correction, absolutely no coverage not even sheer coverage. Made my small pores appear huge!! I'll stick with my $15.00 Andalou Naturals spf BB cream. It's fabulous!

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Reviewed by
bks
Monday, January 27, 2014
Way too shiny

This tinted moisturizer is too shiny for someone with oily skin. I don't understand why this fact is not mentioned on the review. This baby is going back to the store.

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Reviewed by
ACM
Friday, November 22, 2013
Excellent product, easy to find in UK

As I find it hard to locate some of the recommendations here because Paula's reviews are quite US-centric, I was pleased to find this locally in M&S. I love it, works beautifully on my combination aging skin.

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Anonymous
Tuesday, August 20, 2013
too much shine

After reading Paula's review, I decided to purchase this product. Nowhere in the review does it mention all the sparkles that are within this product. If you have larger pores or generally don't want what looks like glitter all over your face then don't buy this product.

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Reviewed by
IRIS s.
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