Purminerals enters the world of CC creams with an option that has some good qualities, but it isn't anything special overall.
Before we get down to the essentials of CC Cream Broad Spectrum SPF 40, a bit of background on CC creams and the BB creams that preceded this one: It's just a lot of marketing hype and utter nonsense. Generally, BB creams from U.S. cosmetics brands are similar to a tinted moisturizer, whereas BB creams from Asia are generally thicker and have a high SPF rating. CC creams are more like liquid foundations,… but not always. BB and CC creams typically provide sun protection,… but not always,… and may or may not include beneficial ingredients like antioxidants or skin-lightening agents. Neither BB nor CC creams are as revolutionary as they are made out to be, and there is certainly no consistency among products from different brands—now that's confusing!
This CC cream is true to its name—it genuinely is a cream with good sun protection—and is packaged in a capped tube with a pump. It applies easily and evenly and provides medium coverage. It doesn't fade throughout the day and the in-part titanium dioxide sunscreen provides reliable broad-spectrum protection.
Despite all the positives, CC Cream Broad Spectrum SPF 40 has some problems once it sets. Its semi-matte finish appears a bit cakey and can emphasize fine lines and pores. Adding to that issue is the fact that each of the three shades leaves a slight orange cast that doesn't look like real skin.
If you're truly curious about CC creams, we'd say skip this one and try another, such as Almay's or Revlon's versions, which both look more natural, and cost less, too!
- Creamy formula applies easily.
- Provides true broad-spectrum sun protection.
- Coverage looks cakey once the product sets.
- The finish emphasizes fine lines and pores.
- Shades have a slight orange cast to them.
The cream formula is billed as a moisturizer as well, and it is moisturizing for most skin types (except for those with very parched skin, you'll still want to layer a moisturizer underneath this as it isn't quite as emollient as you'll need).
Purminerals claims this can also be used as a foundation primer, and it is lightweight enough to serve that purpose. CC Cream dries to a natural-looking soft semi-matte finish, and comes in four shades that are all workable for their intended skin tones. There's even a dark option that really is dark, something you don't see offered with a lot of BB and CC creams!
Purminerals CC Cream offers broad spectrum sun protection, though keep in mind to get the full benefit, you'll have to apply this liberally. This also contains a high amount of octinoxate, a synthetic sunscreen ingredient. That's not bad, it's just not "pure mineral" as the name implies. Octinoxate has a higher tendency to irritate the eye area than the real pure mineral sunscreen ingredients of titanium dioxide and zinc oxide. Lastly, it contains a decent mix of anti-aging ingredients, but the combined amounts may not add up to much for skin.
- Masks redness and blemishes with a natural, semi-matte finish.
- Moisturizing enough for dry (but not very dry) skin.
- Includes a dark color option for deeper skin tones.
- Offers broad spectrum sun protection.
- Contains a decent mix of anti-aging ingredients.
- Contains a high level of octinoxate, which can be irritating when applied around the eye area.
- Not moisturizing enough to serve as a true moisturizer for dry skin.
Active Ingredients: Homosalate (10%), Octinoxate (7.5%), Titanium Dioxide (10%). Ingredients: Aqua, C12-15 Alkyl Benzoate, Cetyl Alcohol, PEG-8, PPG-10 Butanediol, Propanediol, Glyceryl Stearate, PEG-100 Stearate, Triticum Vulgare (Wheat) Germ Extract, Butylene Glycol, Spiraea Ulmaria Extract, Hydrolyzed Ceratonia Siliqua Seed Extract, Xylitylglucoside, Anhydroxylitol, Xylitol, Hydroxyethyl Acrylate/Sodium Acrylodimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60, Glycerin, Hydroxypropyl Cyclodextrin, Palmitoyl Tripeptide-38, Niacinamide, Boron Nitride, Sodium Starch Octenylsuccinate, Lactic Acid, Butyrospermum Parkii (Shea Butter), Retinol, Ceramide AP, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Iron Oxides (CI 77491,CI77492,CI77499).
Pürminerals was founded by former long-term Clinique employee Joli Baker, a woman who rose through the ranks at Lauder and one day decided she wanted to start her own business. Nothing new with that idea, or with what she believed was a breakthrough concept, namely mineral makeup. Of course, Baker was hardly the first cosmetics entrepreneur to promote this type of makeup, but since when did that ever stop anyone?
Pürminerals has been on the beauty scene since 2003 when they launched their first product, a pressed mineral makeup with sunscreen. This pressed-powder foundation is still sold today and represents one of the few strong points of a line that, overall, is a mixed bag with far more negatives than positives.
In terms of success, a coup for the company was introducing their products on Canada's The Shopping Channel, which led to the brand being picked up by Ulta, which now stocks Pürminerals in most of its 250 locations. The brand also is sold in select Dillard's department stores in the United States and is available in Australia and Japan too.
Despite the company's impressive track record for sales, let me say (actually we want to climb up on my roof and scream it) that the concept of mineral makeup is marketing hype, nothing more. It is absolutely astounding to me how many consumers have been hoodwinked by this "new" category of makeup. The ingredients in almost all mineral makeups have been standard to the cosmetics industry for years. In the case of Pürminerals, the main minerals are mica, titanium dioxide, and bismuth oxychloride. We discuss each of these ingredients in detail in our online Cosmetic Ingredient Dictionary. Suffice it to say, none of these ingredients are unique: mica just makes powder shiny, titanium dioxide is known for its ability as a sunscreen along with adding color and opacity to makeup, and bismuth oxychloride is about as natural as polyester—none of that is revolutionary, better for skin, or in this case, a beauty breakthrough.
Of course, as Pürminerals enjoyed continued success the line's selection of products expanded. What began as five items has grown into a full-fledged collection of skin-care and makeup products. The expansion was likely a no-brainer for Baker, and we're all for offering women choices as long as what you're offering is actually good. That's where Pürminerals falls short, and in some cases, drastically so.
Pürminerals chose the pure and natural angle, and as a result, most of the skin-care products ignore what is important for skin, throwing in just about everything that grows in the ground whether or not the research says it is helpful for skin. Pürminerals makes significant use of irritating fragrant oils and problematic plant extracts. Bottom line: Not every natural ingredient is good for your skin. This line could have launched some brilliant skin-care products by including only helpful plant ingredients along with beneficial synthetic ingredients (after all, their products contain plenty of synthetic ingredients), but they opted to go the fragrant route, which is to your skin's detriment.
Makeup is the most exciting aspect of this line, but even then only a handful of products are extraordinary enough to deserve a look. The original pressed-powder foundation with sunscreen is a high point, as are the powder blushes, eyeshadows, and lip gloss. If you have very oily or dry skin or you simply don't care for powder foundations, you're out of luck, because that's all Pürminerals offers. Without question, it isn't the perfect foundation for all skin types or all ages as the company claims, but it certainly has its appeal and is among the better mineral foundations available.
For more information about Pürminerals, call (866) 787-0022 or visit www.purminerals.com.