Purpose

Purpose At-A-Glance

Strengths: Inexpensive; one good cleanser.

Weaknesses: Bar soap; sunscreen that contains preservatives not recommended for use in leave-on products; claims that are not supported by intelligent formulas.

Johnson & Johnson–owned Purpose is a very small line of products that make a big deal out of their gentleness and suitability for sensitive skin. We have a lot of respect for many J&J products, particularly in their Neutrogena and Aveeno lines; however, Purpose is best summed up by a purposeful "don't bother." There is only one great product in this line, and it can also be found (for less money) in the Clean & Clear line (and that line also offers a fragrance-free version of the cleanser). The remaining products are absolutely not "gentle enough for all skin types, even sensitive skin." That's because none of them contain ingredients that are what sensitive skin needs to look and feel better. The bar soap is drying and the fragrance irritating, while the daytime moisturizers contain potentially sensitizing ingredients, including active sunscreen agents that no research anywhere has proven capable of reducing facial redness.

For more information about Purpose, owned by Johnson & Johnson, call (866) 344-4848 or visit www.purposeskincare.com.

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