Flipstick

Price:
$19 
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Category:
Makeup > Lipsticks > Cream Lipstick
Last Updated:
11/9/2010
Jar Packaging:
No
Tested On Animals:
Unknown

Flipstick has a package that takes some getting used to because it’s different from a standard twist-up lipstick. When you twist the base, the top of the component flips open, revealing a cylinder that houses the actual lipstick. Keep twisting until the cylinder pops past the cap, and twist further to get the lipstick itself to appear. It’s more gimmicky than useful, but the lipstick itself has a lightweight, comfortably creamy texture that doesn’t feel too slick or greasy. The shade range favors soft pinks, peaches, and corals, most of which have a hint of shimmer. All told, it’s a good creamy lipstick, but there are less expensive options just down the aisle.

This relatively small but comprehensive makeup line is sold exclusively at Shoppers Drug Mart in Canada, and is one of their star performers among a backdrop of other name-brand drugstore product lines. The impetus behind this simple but elegantly packaged line was the need to bring makeup artist–quality cosmetics into a mainstream drugstore. As heroic a claim as that may be, the truth is that there have always been superior makeup formulations at the drugstorein fact, some of those products have set the standards that the rest of the industry tries to keep up with.

Despite their unconvincing excuse for launching yet another cosmetics line, many of Quo's products have velvety, smooth textures, even application, and a pleasing mix of classic and contemporary shades, including neutral-toned foundations. As was the case when we reviewed this line a few years ago, the standout products are the powder eyeshadows and the makeup brushes; however, the lipsticks and lip liners are also worth your attention. A significant improvement from my last visit is that now the Quo displays feature testers for every product, and the staff at Shoppers Drug Mart encourages you to use them! We wish more drugstore cosmetic lines would incorporate this feature, but for now, this is another area where Quo really stands out, and it deserves serious consideration by Canadian residents and visitors alike.

Of course, not everything Quo offers is remarkable and, if anything, their expanded roster of products seems more gimmicky than innovative, although some of the newer items are outstanding and, given the new testers, now you can try before you buy. The concealer category is the weakest, followed by the powders, which, with one exception, aren't keeping pace with advances in this area, especially compared with the preferred options from L'Oreal and Revlon (often sold right next to Quo). 

For more information about Quo Cosmetics, visit www.shoppersdrugmart.ca.

Note: All prices for Quo Cosmetics products are in Canadian dollars.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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