Wet and Dry Foundation is a talc-based, pressed-powder foundation with a suede-like texture that applies smoothly and looks almost like a second skin. This is not a tightly pressed powder, so you need to be careful you don’t over-apply, but it blends so readily it’s easy to correct mistakes. It has a natural matte finish imbued with a hint of shine and provides light to medium coverage. The selection of six shades features predominantly neutral colors that are best for fair to medium skin.
Talc, Ethylene/Acrylic Acid Copolymer, PTFE, Dimethicone, Phenyl Trimethicone, Sodium Dehydroacetate, Phenoxyethanol, Methylparaben, Methicone, Propylparaben, Butylparaben, Ethylparaben, Isobutylparaben May Contain: Mica, Titanium Dioxide, Iron Oxides
This relatively small but comprehensive makeup line is sold exclusively at Shoppers Drug Mart in Canada, and is one of their star performers among a backdrop of other name-brand drugstore product lines. The impetus behind this simple but elegantly packaged line was the need to bring makeup artist–quality cosmetics into a mainstream drugstore. As heroic a claim as that may be, the truth is that there have always been superior makeup formulations at the drugstore—in fact, some of those products have set the standards that the rest of the industry tries to keep up with.
Despite their unconvincing excuse for launching yet another cosmetics line, many of Quo's products have velvety, smooth textures, even application, and a pleasing mix of classic and contemporary shades, including neutral-toned foundations. As was the case when we reviewed this line a few years ago, the standout products are the powder eyeshadows and the makeup brushes; however, the lipsticks and lip liners are also worth your attention. A significant improvement from my last visit is that now the Quo displays feature testers for every product, and the staff at Shoppers Drug Mart encourages you to use them! We wish more drugstore cosmetic lines would incorporate this feature, but for now, this is another area where Quo really stands out, and it deserves serious consideration by Canadian residents and visitors alike.
Of course, not everything Quo offers is remarkable and, if anything, their expanded roster of products seems more gimmicky than innovative, although some of the newer items are outstanding and, given the new testers, now you can try before you buy. The concealer category is the weakest, followed by the powders, which, with one exception, aren't keeping pace with advances in this area, especially compared with the preferred options from L'Oreal and Revlon (often sold right next to Quo).
For more information about Quo Cosmetics, visit www.shoppersdrugmart.ca.
Note: All prices for Quo Cosmetics products are in Canadian dollars.