Grow Luscious Plumping Mascara
Last Updated:02.04.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This Revlon mascara has a heavy but workable application from a large, long brush that can be tricky to maneuver if your eye area is small or if your brow bone is very close to the crease of your eye. Those willing to experiment with this mascara will find it builds impressive thickness without clumps and you’ll get surprisingly good length, too.

Despite the name, this doesn’t “plump” lashes or contain anything that will stimulate healthier lash growth. This mascara contains the same standard ingredients found in most mascaras, and the tiny amount of non-fragrant plant oils Revlon added won’t enhance the natural growth cycle of your lashes as claimed. The conditioning ingredients do help keep lashes soft, but softness has nothing to do with how lashes grow.

Bottom line: If you’re willing to test out Revlon’s brush, this is recommended and is better than their other Grow Luscious mascaras.

  • Excellent for thickening and lengthening lashes.
  • Doesn’t clump or flake and keeps lashes soft.
  • Removes easily with a water-soluble cleanser.
  • Large, long brush requires practice (and patience) to avoid getting mascara where you don’t want it.
  • Brush is too difficult for those with small eye areas to use without making a mess.
Brand Overview

Revlon At-A-Glance

Strengths: Superior foundations with sunscreen and each of them provide sufficient UVA protection (though one has a disappointing SPF 6); several outstanding concealers and powders; one of the best cream blushes around; great cream eyeshadow and liquid eyeliner; a beautiful selection of elegant lipsticks, lip gloss, and lipliner; some worthwhile specialty products.

Weaknesses: Average eye and brow pencils; inaccurate claims surrounding their Botafirm complex; mostly average to disappointing mascaras.

It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. It is quite a feat that Revlon products earned more Paula's Pick ratings per category than any other drugstore line reviewed. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).

Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).

An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.

Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Team.

Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.

For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Great formula

I agree about the brush being big...but the formula in this mascara is one of the best I've ever tried. And I have tried everything in the market!! Very dark and glossy, make my lashes thick and longer which I need because I barely have lashes. It feels and works the same as the Lancome dramatic mascara. And it does not dry my lashes. It never flakes and the mascara last all day and it's affordable. I hope it's never discontinued!!

Reviewed by
Laura R.
Wet and heavy with an awkward brush.

The brush is really big and awkward to use. The product is wet and thick (I wiped the brush against a paper towel tube to get rid of the excess gloppyness and that helped). Would not buy again but I wouldn't throw the product away - I can deal with the downsides until I need to buy a new tube of mascara.

Reviewed by
I Rate This "Poor"

This mascara gives volume but no length. It goes on a bit clumpy. I will not buy it again.

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