Revlon wants you to use this mascara not only for longer, thicker lashes but also because they maintain it will “complement the natural growth cycle of your lashes.” Just like many cosmetics companies are doing these days, they want you to believe they can work like Latisse, the prescription-only lash-growing product being advertised all over the television and magazines. There are no cosmetic products that work like Latisse or that can affect one hair on your eye.
Just like the hair on your head, eyelashes have a growth cycle. Depending on which phase lashes are in (growth, resting, or shedding), you can expect eyelashes to shed and grow every 30–45 days. Of course, this doesn’t happen to every lash at the same time, which is why most people don’t notice when old lashes fall out and are replaced by new ones. However, being very careful with its language, Revlon never claims that they can impact the growth of eye lashes; rather, they use clever marketing language so you will think that’s what they mean.
Revlon states their mascara can “complement the growth” of your lashes. Well, “complement” simply means something that accents what you are using, such as a good red wine complements a steak dinner. All Revlon is really stating is that their mascara goes nicely with the growth cycle of your lashes, which is what any mascara in the world can do. Slick, huh?
There are no ingredients in this mascara that impact eyelash growth—this isn’t a cheap way to enjoy the benefits of the prescription-only lash-growth product Latisse. Instead, it’s just a decent mascara with an awkward, overly large brush that hinders quick application. If you can get the hang of the huge brush, this works OK to make lashes remarkably longer and slightly thicker. The problem is that it applies unevenly and tends to smear along the lash line during wear. That’s not good news, and really, there’s no need to tolerate that given the number of superior mascaras at the drugstore.
It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. It is quite a feat that Revlon products earned more Paula's Pick ratings per category than any other drugstore line reviewed. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).
Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).
An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.
Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.
Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.
For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.