Tested on animals:Yes
All too often, when a product looks too good to be true, it usually is. Revlon makes a pretty bold declaration with the name "Ultimate All-In-One Mascara." While we were intrigued by its claims to volumize, lengthen, define, and lift lashes, while also providing intense color, we were skeptical that it would actually live up to all five of them. With so many high-end mascaras, how could a drugstore mascara under $10 truly be the ultimate one? Well, we're happy to announce that Revlon surprised us by delivering with every claim, earning our recommendation. See the Editor's Note at the bottom of this review to see why his mascara's rating was recently downgraded from it's original spot on our top mascaras list.
Ultimate-All-In-One Mascara is housed in a sleek, flat, matte black tube with a red cap. When we first saw the "power mini brush," as Revlon calls it, we were alarmed at how tiny it is! The brush is slightly curved, almond-shaped and about half the size of traditional mascara brushes. Because of how short it is, the risk of accidentally smudging mascara around the eyes is virtually non-existent. The brush has a divot in the center, similar to many lip gloss applicators, which picks up the perfect amount of mascara for a single coat without getting the tube messy.
While this brush looks like it was made for lower lashes, it works well on both sets, depositing a deep pigment while separating lashes to create a lengthier, more defined look. We found that although it did not smudge or flake and lasted a standard workday, it also removed easily with makeup remover or micellar water.
Three of the five claims down (length, definition, and color), let's move on to lift. When used on upper lashes, if you start the brush at the lash line and pull up slightly during application, this mascara truly does lift lashes creating an almost fan-like curl. It's refreshing to see a mascara that actually holds true to this claim since so many others have failed. We found an eyelash curler was unnecessary when using this mascara, but that depends on just how curled you prefer your lashes to be.
Lastly, Ultimate-All-In-One Mascara also does a great job in the volumizing department. The formula applies very wet at first, but dries quickly. After just a single coat, it gives you the look of having used an eyelash primer without actually having used one. Nice!
Overall, Revlon's Ultimate-All-In-One Mascara outperforms many other mascaras by providing volume, length, definition, lift, and bold color. If you're lacking in the lash department, this affordable mascara may be exactly what you're looking for!
March 2016 Editor's Note: When initially testing this mascara, Beautypedia purchased two separate tubes at different times, from different retailers. Different staffers tried it over the span of several weeks and various environments (including a wind storm in single-digit degree weather). While our staffers did not experience noticeable flaking, our Community Reviews overwhelmingly state otherwise and as a result, we've officially downgraded this mascara from our top honors. We still highly recommend it but with a "buyer beware" caveat as you may experience severe flaking as many of our readers did.
- True to all claims of being an all-in-one mascara.
- Small, divot brush makes application clean and easy.
- Adds dimension and length to lashes.
- Lifts lashes to the extent that they appear curled.
- Did not smudge throughout standard workday.
- According to Community Reviews, may noticeably flake (Note: Beautypedia staffers did not experience this).