PhotoReady 3D Volume Waterproof Mascara

by Revlon  PhotoReady
Price:
$8.99 
Best Read Member Comments
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Category:
Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:
8/12/2013
Jar Packaging:
No
Tested On Animals:
Yes

This mascara passes the waterproof test (you'll need a good makeup remover to get it off), and delivers lengthened, defined lashes. The long wand and rubbery bristles allow you to build thickness with successive coats, all without clumping, smudging, or flaking. On top of that, it holds curl well. Beautifully done, Revlon!

Pros:
  • Inexpensive.
  • Waterproof as claimed.
  • Delivers defined length and buildable volume.
  • Lasts all day without noticeable clumping, flaking, or smudging.
  • Holds curl.
Cons:
  • A tad difficult to remove, but many effective waterproof mascaras are.

It may surprise some of you to know that Revlon has been around since 1932, when the company launched a unique nail polish that used pigments instead of dyes. Lipsticks followed years later, and then a full line of cosmetics, which is how we know Revlon today. Although the company has had its continual share of ups and downs over the years (largely due to out-of-control debt coupled with aggressive spending), the line has recently made numerous improvements, especially in the realms of foundations, powders, eyeshadows, and mascaras. It is quite a feat that Revlon products earned more Paula's Pick ratings per category than any other drugstore line reviewed. If their goal was to close the competitive gap between themselves and L'Oreal, for the most part they have succeeded. Revlon definitely has the edge for foundations with reliable sunscreens. But despite Revlon's attempt to improve their mascara range, L'Oreal remains the clear winner (as well as L'Oreal-owned Maybelline New York).

Revlon's vast selection of makeup is divided into three main brands: Age Defying for the forty-something and older woman concerned about wrinkles, ColorStay for the teen to mid-thirties woman concerned about keeping oily skin in check and making sure her makeup stays put, and PhotoReady for women of all ages. These brands present some outstanding options and include products for all skin types (although the range of skin tones is not as well-represented here as it is by L'Oreal).

An intriguing fact is that the longevity claims for ColorStay are quite accurate: this collection of products really does offer extraordinary staying power. Conversely, Revlon jumped on the works-like-Botox bandwagon with their Age Defying range, going so far as to name their antiwrinkle complex Botafirm. Is there any confusion about what that term is supposed to relate to? Despite the claims, Botafirm won't reduce expression lines or control the muscles that cause them, though the products themselves do have many impressive qualities.

Note:Revlon is categorized as one that tests on animals because their products are sold in China. Although Revlon may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

Suffice it to say, Revlon has more commendable products than ever before, and although they rely heavily on celebrity spokespersons, their best products ably speak for themselves.

For more information about Revlon, call (800) 473-8566 or visit www.revlon.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. Emily C
    Reviewed on Sunday, March 16, 2014
    • Recommend
      2 / 4
    • Results
      3 / 4
    • Value
      1 / 4
    Almost Perfect
    • I have really thick curly fine lashes and the brush is great for even coverage. An additional coat at the base and some flicks through the tips is required to give me dramatic lashes. It feels tacky on my lashes in the heat but it doesn't budge until it's removed. There is no noticeable increase in length but it did hold my curl. However I'm still on the hunt for "the" perfect mascara because it flakes into my eyes after a few hours wear. At $30 here in Oz it's just not worth it.

  2. Kasey S.
    Reviewed on Tuesday, July 02, 2013
    • Results
      2 / 4
    • Recommend
      1 / 4
    • Value
      2 / 4
    Holy Clumpy Spider Lashes!
    • One coat doesn't cut it with this stuff, and two coats produces clumpy spider lashes, just like the title says. It does one thing well, and that is that it is most certainly waterproof and a pain in the rear to get off, even with makeup remover.

  3. PAULA P.
    Reviewed on Tuesday, January 29, 2013
    • Recommend
      1 / 4
    • Results
      1 / 4
    • Value
      3 / 4
    Very disappointing
    • I purchased this mascara after reading Beautypedia reviews and used it for the first time this morning. I was looking forward to long lashes without clumping, but found that the length of my lashes was minimal, and the formula left clumps and dry residue/flaking. I would not recommend this mascara. I think L'Oreal makes a much better product.

  4. Lynda
    Reviewed on Sunday, January 06, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      3 / 4
    FINALLY a mascara that doesn't smear
    • Absolutely every mascara I have ever tried has smeared on me. My eyes tend to be dry so I do blink alot. I use moisturizer under my eyes only (never on my lids) yet every single mascara I have ever tried has smeared, waterproof or not, until now. FINALLY someone has made a mascara that doesn't smear. The lash lengthening this mascara provides may not be enough to satisfy everyone, but for me it's a tradeoff I'm more than willing to put up with.

  5. Voice4theanimals
    Reviewed on Sunday, January 06, 2013
    • Results
      1 / 4
    • Value
      1 / 4
    • Recommend
      1 / 4
    Another con!
    • Shouldn't another 'con' for this product be that it is tested on animals???? I can't believe a big company like, Revlon, still tests their products on animals!!!! They should take note of so many other companies who do not use such barbaric practices anymore. Perhaps in another life, karma will come back to them and they will be tested on by the animals they have abused in killed all in the name of beauty!!!!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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