This liquid foundation has a blendable, creamy liquid texture that provides medium coverage, but that's where the positives end. Five minutes into wear, there are signs of trouble.
The first and most obvious drawback is that this foundation, regardless of the shade, changes color over time. It begins by turning a pale tone of orange, and then continues darkening.
It also feels heavy on skin and the coverage doesn't last. Of the numerous shades, there are plenty of options for light to-medium skin tones. The semi-matte finish and formula are best for most skin types, but overall you just can't trust the color–and when it comes to foundation that's everything.
- Blendable, creamy-liquid texture.
- Provides decent coverage for minor flaws.
- Color changes once applied, becoming considerably darker throughout the day.
- Once it sets, it feels somewhat heavy on skin.
- Coverage fades within hours.
The inclusion of witch hazel extract isn't great to see on the label, but this irritating ingredient is likely present in too low an amount to be cause for concern. Still, for the health of your skin it's best to avoid exposure to irritating ingredients, because irritation, whether you see it on the surface of skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes vital substances your skin needs to stay young. For this reason, it is best to minimize or eliminate as much as possible your exposure to known skin irritants, especially considering there are brilliant formulas available that avoid these types of problematic ingredients.
Water, Propylene Glycol Dicaprylate, Dicaprate, Butylene Glycol, Coco-Caprylate/Caprate, Glyceryl Stearate, Isostearic Acid, Lanolin Alcohol, Triethanolamine, Talc, Cetyl Alcohol, Kaolin, Stearic Acid, Magnesium Aluminum Silicate, Steareth-21, Stearyl Alcohol, Dimethicone, Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Cellulose Gum, Xanthan Gum, Lecithin, Disodium EDTA, Steareth-2, Sorbic Acid, Propylene Glycol Laurate, Propylene Glycol Stearate, Polysorbate 20, Sorbitan Laurate, Hamamelis Virginiana Extract (Witch Hazel), Laureth-4, Magnesium Ascorbyl Phosphate, Retinyl Palmitate, Tocopheryl Acetate, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, May Contain: Titanium Dioxide, Iron Oxides
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.