This retractable eyeliner pencil gets an A+ for its ease of use and wearability. The texture is soft enough to glide on lids, but not so creamy that it smudges all over the place. The pigment goes on rich and doesn't fade as the day wears on, and yes, true to name, it's also waterproof.
As an added bonus, this retractable pencil also comes with a sharpener for sculpting a precise, fine tip, as well as a soft smudging tool for smooth blending. And did you notice the price? We're talking bona-fide beauty bargain here!
- Creamy texture glides on smoothly but stays put.
- Rich, even color that doesn't fade.
- Retractable pencil comes with a sharpener so you can hone the tip to your liking.
- Includes smudging tool for smooth blending.
- Good mix of classic and trendy shades.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.