As the name suggests, each of these eyeshadow compacts contain four shades of powder eyeshadow in coordinating colors, so you can create a wide variety of looks. There are no truly matte options, but most quads contain at least two shades with minimal shine—meaning no large flecks of sparkle, just slight luminosity.
- This has a smooth, easy-to-blend texture.
- The color of each shade is concentrated enough to create any depth of shading you want.
- The darker shades work well as eyeliners.
- Overall this is an excellent value.
- Small, triangular pans make it difficult to use proper full-size brushes.
- The slightly dusty formula means the powder for each color spills over into the other shades in the container.
- The color fades by the end of the day.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.