This water- and detergent-based fragrance-free makeup remover works well to remove all types of makeup, though getting this to take off waterproof or long-wearing formulas requires a bit more effort than with, say, an oil- or silicone-based makeup remover. Despite the effectiveness, we don't feel comfortable rating this above average because the formula contains a potentially irritating amount of isopropyl alcohol as well as the sensitizing preservative methylisothiazolinone.
Regarding the potentially problematic ingredients, our in-house usage test did not results in any eye-area redness or stinging, but the consensus was why take the chance when there are gentler makeup removers out there, including a few at the drugstore.
- Removes all types of makeup.
- Requires extra effort to remove waterproof or long-wearing makeup.
- Contains a couple of potentially irritating ingredients to use around the eyes.
Gently removes all makeup, including waterproof mascara, with no oily residue.
Water, Poloxamer 184, Sodium PCA, BHT, Disodium Lauroamphoacetate, Hexylene Glycol, Isopropyl Alcohol, Panthenol, Sodium Trideceth Sulfate, Tetrasodium EDTA, Methylisothiazolinone, Sodium Benzoate.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.