Just Let It Go…Gentle Eye Makeup Remover Oil Free
4.2 fl. oz. for $4.99
Last Updated:12.05.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This water- and detergent-based fragrance-free makeup remover works well to remove all types of makeup, though getting this to take off waterproof or long-wearing formulas requires a bit more effort than with, say, an oil- or silicone-based makeup remover. Despite the effectiveness, we don't feel comfortable rating this above average because the formula contains a potentially irritating amount of isopropyl alcohol as well as the sensitizing preservative methylisothiazolinone.

Regarding the potentially problematic ingredients, our in-house usage test did not results in any eye-area redness or stinging, but the consensus was why take the chance when there are gentler makeup removers out there, including a few at the drugstore.

  • Removes all types of makeup.
  • Fragrance-free.
  • Requires extra effort to remove waterproof or long-wearing makeup.
  • Contains a couple of potentially irritating ingredients to use around the eyes.

Gently removes all makeup, including waterproof mascara, with no oily residue.


Water, Poloxamer 184, Sodium PCA, BHT, Disodium Lauroamphoacetate, Hexylene Glycol, Isopropyl Alcohol, Panthenol, Sodium Trideceth Sulfate, Tetrasodium EDTA, Methylisothiazolinone, Sodium Benzoate.

Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Negative reaction

Everytime I remove eye make up and wash my face eyes burn .

Reviewed by
Neethi Devaiah

Eyes are red and swollen! Had to go to Dr.

Reviewed by
my go-to eye makeup remover

I have very sensitive eyes and this is the only eye makeup remover I've tried that didn't leave my eyes watery and red. I've repurchased over and over through out the years.

Reviewed by
Erin R.
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