Lash Accelerator

by Rimmel  
Price:
$8.53 
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
2/4/2013
Jar Packaging:
No
Tested On Animals:
Yes

While this mascara claims to include “Grow-Lash Complex,” there just aren’t any ingredients in the formula proven to grow even a single lash. However, that doesn’t mean this isn’t a worthwhile mascara in and of itself! Those looking for length and subtle thickness will appreciate this mascara’s nimble brush and slightly wet formula that deposits evenly over the length of each lash. Lashes stay soft to the touch, with no smearing or flaking.

What we like most about this mascara is that it produces elegant sweeping lashes without over-the-top drama (although you can get to dramatic if you apply enough coats), which makes this a very good option for daytime wear.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. LL
    Reviewed on Monday, March 17, 2014
    • Results
      2 / 4
    • Recommend
      2 / 4
    • Value
      3 / 4
    Does not deliver
    • Nothing special about this mascara at all, it smears by the end of the day as well.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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