12.05.2014
2
35
Lash Accelerator Endless Mascara with Grow-Lash Complex
Rating
$8.99
Category:Skin Care > Specialty Products > Lash Growth/ Lash Conditioners
Last Updated:12.05.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Although this mascara claims to include "Grow-Lash Complex," there aren't any ingredients in the formula that are proven to grow anything. However, like Rimmel's original Lash Accelerator mascara, the Endless version does a good job of lengthening and defining lashes with just a few coats.

The formula is slightly wet and it goes on a bit heavy, but a quick comb-through with a lash brush smoothes things out. Don't bother with a lash comb if you want a heavier mascara look without clumps.

This wears well all day without smearing or flaking, but it's easy to remove with a water-soluble cleanser. The name, packaging, and claims are flashier than the results you'll see in the mirror, but this is still worth considering if you want a moderately dramatic, not-too-thick mascara for day-to-day wear.

Pros:
  • Lengthens and defines in just a few coats.
  • Doesn't clump, flake, or smear.
  • Easy to remove.
  • A happy medium between slight and dramatic lash enhancement.
Cons:
  • Not for those who prefer a less wet mascara.
  • Can look too heavy unless combed through between coats.
Claims
Ingredients
Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Results
Value
Recommend
WRITE A COMMENT
Sort by:
Page:
01.08.2014
My favorite mascara

This is my favorite mascara. It does a great job of lengthening my lashes with just one coat. I don't find it to be as wet as Paula claims. The long, skinny brush separates the lashes well and applies the mascara without clumping. The mascara lasts all day without smudging or flaking. Lashes feel soft, not crunchy. It does not claim to be waterproof, but I have found it stays put through brief teary eye moments. Many other mascaras contain something that irritates my eyes but this one does not.

Recommend
Results
Value
Reviewed by
Karen D
01.08.2014
My favorite mascara

This is my favorite mascara. It does a great job of lengthening my lashes with just one coat. I don't find it to be as wet as Paula claims. The long, skinny brush separates the lashes well and applies the mascara without clumping. The mascara lasts all day without smudging or flaking. It does not claim to be waterproof, but I have found ithroughughthroughugh some teary eye moments. Many other mascaras contain something that irritates my eyes, but this one does not. Extreme Black is only color.

Value
Results
Recommend
Reviewed by
Karen D
WRITE A COMMENT
Enter a title for your review
 
First Name, Last Initial
Optional
Email Address
 
How would you rate this product on the following:
Results
Value
Recommend
     
     
     
Review
500 characters left
 
SUBMIT
CANCEL

Terms of Use

585632-IIS4 v1.0.0.401 7/5/2015 10:09:28 PM