In terms of a lasting finish, this liquid foundation delivers, thanks to its silicone-enhanced formula and silky matte finish. This has a beautiful texture suitable for normal to oily skin, and does an above-average job of looking more skin-like than flat. This is especially impressive when you consider the amount of coverage it provides. Although it can be blended on sheer, the standard amount provides nearly full coverage, yet it doesn’t look heavy.
The best shades include Ivory, Soft Beige, and True Ivory. The options for medium skin tones are not worth considering because of their obvious pink or peach tones.
This foundation used to be called Lasting Finish Mineral Enriched 16 Hour Foundation. The name has changed, though the formula and review has not. See? We told you that "mineral" was a silly marketing gimmick!
Note: This foundation’s rating is due to its overall performance rather than its SPF rating. Due to concerns about people not applying sunscreen liberally enough to get the amount of SPF protection stated on the label, it is often recommended to look for SPFs with ratings higher than 15. If you plan to use foundation as your sole source of facial sun protection, consider using one rated SPF 20 or greater. If the foundation with sunscreen you choose is rated less than an SPF 20, we strongly advise applying it over a daytime moisturizer rated SPF 15 or greater and following it with a pressed powder rated SPF 15 or greater. That way, you’re ensuring sufficient broad-spectrum protection which is essential for having and maintaining healthy, younger-looking skin at any age.
Water, Cyclopentasiloxane, Butylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Trimethylsoloxysilicate, Talc, Silica Silylate, Sodium PCA, C12-15 Alkyl Ethylhexanoate, Magnesium Sulfate, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Bis-PEG/PPG-14/14 Dimethicone, Laureth-7, Lecithin, Tribehenin, Amodimethicone, Propylparaben,Methylparaben, Disteardimonium Hectorite, Phenoxyethanol, Trihydroxystearin, Dimethiconol, Triethoxycaprylylsilane, Fragrance, Xanthan Gum, Propylene Glycol, Tocopheryl Acetate, Propylene Carbonate, Hydroxyethylcellulose, Laureth-4, Sodium Sulfate, Bht, Hexyl Cinnamal, Limonene, Butylphenyl Methylpropional, Benzyl Salicylate, Linalool, Geraniol, Alphaisomethyl Ionone, Citronellol, May Contain +/-: Titanium Dioxide, Iron Oxides
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.