This longwearing two-part lip gloss is Rimmel’s counterpart to Max Factor’s Max Wear Lipcolor (no longer available) and Cover Girl’s Outlast Double LipShine. Frankly, I found the performance of this product better than that of both Max Factor’s and Cover Girl’s! Lasting Finish Kiss & Stay Lipgloss does indeed last and stay. The dual-sided wand features a deeply pigmented (darker than they appear in the packaging) gloss on one end and a coordinating shimmery top coat on the other. Surprisingly, while the shiny top coat has the same amount of wear time as any other standard gloss and needs to be reapplied often, the base color is tenacious and lasts extraordinarily well through drinking and eating. Those who have found long-wearing lipsticks too drying will be pleasantly surprised by how comfortable this product feels on the lips. I needed to use makeup remover at day’s end to take this off. All in all, this is impressive, and it’s a great price, too!
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.