Lasting Finish Lipstick
Category:Makeup > Lipsticks > Cream Lipstick
Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This lipstick promises 8-hour wear, and almost makes it to that mark. Color intensity is strong, which lends staying power, but this is still a cream lipstick that comes off on coffee cups and other objects (and it certainly won’t last through a meal without a touch-up).

That said, you’ll find this to be one of the better (and least expensive) elegant cream lipsticks available at the drugstore. It feels supremely smooth and light, yet leaves lips comfortably moisturized with a soft gloss finish (or shimmer, depending on the shade chosen). We’d put this up against any department store lipstick selling for $20 and up, that’s for sure!

Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Not terrible but not really good either. I got this as an everyday lippie that I could put on forget about. It's drying, not as bad as some, but drying. It doesn't last that much longer than many creamier lipsticks. The color I got 107 is supposed to be a slighly brick red but it reads as pink on me. I do like the smell of it which reminds me of childhood somehow. My mom's old lipsticks, maybe? I don't know. Apart from that I don't like it much.

Reviewed by
Jenny A
Great color, horrible taste

The colors are lovely, the texture is great, they last well, and you cant't beat the price. Too bad that Rimmel's lipsticks all have the same terrible taste, at least to me. I wait every couple of years, then try their lipsticks again since they are so great in every other way. Don't know what the ingredient is that causes the unpleasant flavor but I really wish they would stop using it.

Reviewed by
Sheri H
Love this!

This is the first lipstick that has ever lasted for me without that two step drying method . I use Heather Shimmer - works for day and night. It is sometimes hard to find, I keep an extra tube in the freezer!

Reviewed by
Gayle G
Non-lasting finish

I tried this since it was supposed to live up to its name. But it didn't for me. The shades appeal to me, but the product doesn't last. It rubbed right off onto my coffee mug, from just a couple of sips. The shade I have is Temptation. This may do for a quick errand, and you don't eat/drink, or talk while doing it. Otherwise, brands like Revlon or L'oreal last longer.

Reviewed by
Hello Kitty
Too drying

Inexpensive but few colors to choose from, rather limited color palette. I did try on one color and noticed after an hour of wear my lips started to feel very dry and Taut, rather unpleasant. This lipstick is too drying for me. Therefore I stick with the ridiculously expensive Rouge D'Armani lipsticks. (Not the new CC lipstick in red packaging) Yes they are expensive but Have a great many gorgeous colors to choose from, are moisturizing and very long wearing. My all time favorite!

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