Nowadays just about every makeup line has their own version of mineral makeup, and that includes British import Rimmel. This loose-powder foundation is housed in a jar with a built-in sifter and a removable (and washable) sponge applicator. Given the smooth, nearly weightless texture, I suspect the formula is talc-based, and talc is indeed a mineral. Also, compared with many other mineral makeups, this provides sheer coverage that doesn’t build well, so don’t count on it for coverage or camouflage of any kind. That’s not an issue if you want it sheer, but if not, this isn’t the “mineral” powder makeup to buy. Each of the five shades leaves a sheen on your skin, which can magnify oily areas, so this foundation is best for those with normal to dry skin. All of the shades are recommended (the range only offers options for light to medium skin tones) except Classic Beige, which is too orange when blended on skin.
Mica, Ethylhexyl Palmitate, Magnesium Stearate, Caprylyl Glycol, Tocopheryl Acetate, Ascorbyl Palmitate, May Contain +/-: Iron Oxide, Titanium Dioxide
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.