This liquid concealer dispenses through a squeeze tube onto a built-in brush for mess-free application. Although the brush can work, you may still want to use your fingers to blend it completely. It offers light to medium coverage for concealing imperfections, but as far as highlighting goes, there really isn’t anything special about this.
Rimmel claims that this concealer’s Smart-Tone technology mimics your skin tone, but that is a meaningless claim. There is no way that any of the shades can automatically change to your skin color. If you have light skin and you buy a concealer shade from Match Perfection that’s darker than your skin tone, it won’t magically turn lighter. In reality, the limited color range includes some with unflattering peach undertones and some decent shades as well. The soft matte finish holds up well throughout the day and doesn’t creep into fine lines like creamy concealers do.
- Dispenses through a squeeze tube onto a built-in brush for mess-free application.
- Liquid texture sets to a soft matte finish and holds up well throughout the day.
- Doesn’t settle into fine lines.
- Limited shade range (watch out for unflattering peach undertones).
- Doesn’t magically match your skin tone as claimed.
- No special highlighting effect as the name implies.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.