Match Perfection Skin Tone Adapting 2-in-1 Concealer & Highlighter
Last Updated:03.31.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This liquid concealer dispenses through a squeeze tube onto a built-in brush for mess-free application. Although the brush can work, you may still want to use your fingers to blend it completely. It offers light to medium coverage for concealing imperfections, but as far as highlighting goes, there really isn’t anything special about this.

Rimmel claims that this concealer’s Smart-Tone technology mimics your skin tone, but that is a meaningless claim. There is no way that any of the shades can automatically change to your skin color. If you have light skin and you buy a concealer shade from Match Perfection that’s darker than your skin tone, it won’t magically turn lighter. In reality, the limited color range includes some with unflattering peach undertones and some decent shades as well. The soft matte finish holds up well throughout the day and doesn’t creep into fine lines like creamy concealers do.


  • Dispenses through a squeeze tube onto a built-in brush for mess-free application.
  • Liquid texture sets to a soft matte finish and holds up well throughout the day.
  • Doesn’t settle into fine lines.


  • Limited shade range (watch out for unflattering peach undertones).
  • Doesn’t magically match your skin tone as claimed.
  • No special highlighting effect as the name implies.
Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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GREAT concealer

I have combination skin, with a very oily t-zone that at times manages to be flaky at the same time. I also have uneven skin and mild acne. while I'm sure it will not magically match your skin tone, it somehow works for me. I have a fair/medium skin tone, but I tan very easily. in July im 2-3 make-up shades darker than in January (I use SPF15 daily). but no matter what, the "light" shade blends beautifully into my skin. it conceals circles, covers pimples, and manages to give me a healthy glow

Reviewed by
jen s.
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585631-IIS3 v1.0.0.431 10/9/2015 5:38:57 AM