Labeling this a cream lip gloss is a stretch because it's simply a thin-textured lip gloss with sunscreen that imparts sheer color and lots of shine. Most of the shades have tiny flecks of shimmer that add to the glossy finish, but it can look odd as the lip color begins to fade as the day goes on.
Another problem is that this lip gloss does not include the ingredients needed to shield your lips from the sun's entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of the following UVA-protecting ingredients: avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule), or Tinosorb.
- Thin texture feels light on lips without any stickiness.
- Formula makes lips look and feel moisturized.
- Applicator includes bendable tip for ultra-precise application.
- Sunscreen lacks adequate UVA protection, so your lips are left vulnerable to the sun's aging rays.
- Colors are more sheer than the product name suggests.
Rimmel boasts that this lip gloss contains collagen (in the form of atelocollagen, which is collagen that has been treated with enzymes to soften it); however, topically applied collagen cannot build collagen in your lips. Claims that collagen in a cosmetic can have an impact on your skin by binding with collagen in your skin are bogus—it's physiologically impossible.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.