Natural Bronzer
Category:Makeup > Bronzers > Powder Bronzer
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Natural Bronzer is a talc-based pressed-powder bronzer that has a beautifully smooth texture and application. Shine from each of the three shades is so subtle as to be almost nonexistent, making this a fine choice for daytime wear (though if you have oily skin it probably isn’t the best option; those with oily skin need less shine, not more). Speaking of the shades, all have potential, but the orange tinge of Sun Light makes it trickier for fair to light skin tones to pull off, and it’s too light for medium skin tones.

Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Just bought the lightest version of this bronzer, I wouldn't call it matte in the least. I have sparkles all over my face! I have never purchased a bronzer before, so maybe this is how they're supposed to be, but it's certainly too sparkly for a day-to-day professional look.

Reviewed by
Ok for a quick fix

Nice color & matte w/o looking flat, but fades quickly.

Reviewed by
Overwhelmed by the fragrance

I didn't even get a chance to try this bronzer because as soon as I opened it I was overwhelmed with the fragrance. Perfume triggers migraines for me and I thought that this product was going to be safe since it has a "best" rating and there is no mention of any fragrance in the review. I'm very disappointed!

Reviewed by
Beautypedia Team Response

Hi, Jennifer! It's quite possible that Rimmel has reformulated this product and added more fragrance since the last time we reviewed it. We'll put it on our list of products to revisit, and change the rating as is appropriate!

—Paula's Choice Research Team
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