Just like all the others before it, Rimmel's BB cream claims to provide multiple benefits (learn more about the buzz of BB creams here), but it falls far short of its hype. Before we delve into the full review, it's important to note that this contains a potentially irritating amount of alcohol and fragrance, coupled with synthetic sunscreen agents that can be sensitizing when used around the eye area. Sensitive skin types, stop here!
In terms of performance, the creamy liquid texture is a little thicker than most Westernized BB creams (it's closer to the versions from Korea) and, hence, requires more blending. Once set, you get a seamless finish, which also provides sheer-to-medium coverage, so it's somewhere between a tinted moisturizer and a liquid foundation.
The formula meshes nicely with skin and has a moisturizing and brightening effect that's ideal for normal to dry skin. One of the nine things this is said to do is mattify, but it does not do that, so oily skin is left looking shiny.
The broad-spectrum SPF 25 is a nice touch, but as mentioned above, the synthetic actives can be a problem for the eye area, especially if you have sensitive skin.
The big question: Is this BB cream worth buying? Given that there are superior options without the irritation issues, it's a mixed bag: It doesn't deserve to be on your short list, but it isn't bad enough to dismiss outright.
Last, don't be fooled by the swatch on the packaging; you might think it mimics the shade inside, but the shade swatches are so unflattering it leaves you hesitant to even consider it. However, the actual shades of the product are natural-looking skin colors for light to medium-deep skin tones.
- Sheer-to-medium coverage that evens out skin tone.
- Moisturizing, brightening formula ideal for normal to dry skin.
- Neutral, flattering shades.
- Doesn't live up its mattifying claim.
- Contains a potentially irritating amount of alcohol.
- Synthetic sunscreen agents can be sensitizing around the eye area, especially when combined with fragrance, as is the case here.
Active: Avobenzone (3%), Octinoxate (4%), Octisalate (4%), Octocrylene (2%). Other: Water, Dicaprylyl Carbonate, Mica, Cyclopentasiloxane, Glycerin, Behenyl Alcohol, Alcohol, Isodecyl Neopentanoate, Shea Butter, Methyl Methacrylate Crosspolymer, Behenth-25, Glyceryl Stearate, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Aluminum Dimyristate, Ascorbyl Glucoside, BHT, Citric Acid, Disodium Stearoyl Glutamate, Licorice Root Extract, Pentylene Glycol, Tetrasodium EDTA, Tocopherol, Triethosycaprylsilane, Xanthan Gum, Phenoxyethanol, Fragrance, Titanium Dioxide, Iron Oxides.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.