Just like all the others before it, Rimmel's BB cream claims to provide multiple benefits (learn more about the buzz of BB creams here), but it falls far short of its hype. Before we delve into the full review, it's important to note that this contains a potentially irritating amount of alcohol and fragrance, coupled with synthetic sunscreen agents that can be sensitizing when used around the eye area. Sensitive skin types, stop here!
In terms of performance, the creamy liquid texture is a little thicker than most Westernized BB creams (it's closer to the versions from Korea) and, hence, requires more blending. Once set, you get a seamless finish, which also provides sheer-to-medium coverage, so it's somewhere between a tinted moisturizer and a liquid foundation.
The formula meshes nicely with skin and has a moisturizing and brightening effect that's ideal for normal to dry skin. One of the nine things this is said to do is mattify, but it does not do that, so oily skin is left looking shiny.
The broad-spectrum SPF 25 is a nice touch, but as mentioned above, the synthetic actives can be a problem for the eye area, especially if you have sensitive skin.
The big question: Is this BB cream worth buying? Given that there are superior options without the irritation issues, it's a mixed bag: It doesn't deserve to be on your short list, but it isn't bad enough to dismiss outright.
Last, don't be fooled by the swatch on the packaging; you might think it mimics the shade inside, but the shade swatches are so unflattering it leaves you hesitant to even consider it. However, the actual shades of the product are natural-looking skin colors for light to medium-deep skin tones.
- Sheer-to-medium coverage that evens out skin tone.
- Moisturizing, brightening formula ideal for normal to dry skin.
- Neutral, flattering shades.
- Doesn't live up its mattifying claim.
- Contains a potentially irritating amount of alcohol.
- Synthetic sunscreen agents can be sensitizing around the eye area, especially when combined with fragrance, as is the case here.