Stay Glossy Long-Lasting Lipgloss

by Rimmel  
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Makeup > Lip Glosses > Lip Gloss
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First things first: Rimmel claims 6-hour wear from this lip gloss, but it simply does not live up to that claim. On average, we got about 2 hours of wear before it was time to reapply, which is still fairly tenacious for a lip gloss, but nowhere near what Rimmel promises. The gloss' texture is sumptuously plush, without any residual stickiness or grainy feel.

A balm-like texture and an elongated doe-foot applicator make applying this lip gloss a delight. There are nearly two dozen shades, with options for everyone—from sheer shimmers to bold opaques. Despite Rimmel's exaggerated claims about how long this wears, this moisturizing and affordable lip gloss still deserves our highest rating.

  • Wonderfully plush texture.
  • Elongated wand applicator helps gloss go on smoothly.
  • Feels moisturizing for 2 hours.
  • Impressive range of shades for everyone.
  • Opaque shades are vibrant, while most shimmer shades are suitably sheer.
  • Doesn't come close to living up to its claim of 6-hour wear.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Katie W.
    Reviewed on Monday, July 14, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    I Like It!
    • I think it's a great value and it did stay on for a long time (and lots of eating and drinking) with a few reapplications (not a big deal at all). I love the color (#430 - All Night Long). It was very emollient and not at all drying. I will definitely purchase it again and will probably try some other colors, too.

  2. Peggy F.
    Reviewed on Wednesday, March 27, 2013
    • Value
      3 / 4
    • Results
      2 / 4
    • Recommend
      1 / 4
    smooth texture ...
    • Totally agree- there is no way this lasts for 6 hours, if even 2. It does have a smooth texture, feels nice when you put it on. I tried the color "Just so (042)* Too orangey for me. At my local Meijer this line is being discontinued so that is the only reason I gave it a high rating for a good value (got it for 50% off)

  3. mckat
    Reviewed on Sunday, March 24, 2013
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    A new favorite
    • I prefer the look of gloss to lipstick, but have not liked the feel of even the best long wearing glosses. I just reapplied regular gloss until I tried this product. It has a pleasant texture, great colors, and longer wear without a cakey feel. I agree that it does not last 6 hours, but in an average day I do not need to reapply more than once or. twice. As it fades it leaves softly stained lips--not tell-tale lines like some long wearing products. Great!

  4. Jane B.
    Reviewed on Monday, January 21, 2013
    • Recommend
      3 / 4
    • Results
      3 / 4
    • Value
      3 / 4
    Nice but doesn't last long
    • Nice luxurious feel but I had to reapply after an hour. The pale pink color I got was slightly shimmery, but overall it was a good product to have on hand.

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