First things first: Rimmel claims 6-hour wear from this lip gloss, but it simply does not live up to that claim. On average, we got about 2 hours of wear before it was time to reapply, which is still fairly tenacious for a lip gloss, but nowhere near what Rimmel promises. The gloss' texture is sumptuously plush, without any residual stickiness or grainy feel.
A balm-like texture and an elongated doe-foot applicator make applying this lip gloss a delight. There are nearly two dozen shades, with options for everyone—from sheer shimmers to bold opaques. Despite Rimmel's exaggerated claims about how long this wears, this moisturizing and affordable lip gloss still deserves our highest rating.
- Wonderfully plush texture.
- Elongated wand applicator helps gloss go on smoothly.
- Feels moisturizing for 2 hours.
- Impressive range of shades for everyone.
- Opaque shades are vibrant, while most shimmer shades are suitably sheer.
- Doesn't come close to living up to its claim of 6-hour wear.
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.