Stay Glossy Long-Lasting Lipgloss
Category:Makeup > Lip Glosses > Lip Gloss
Last Updated:03.25.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

First things first: Rimmel claims 6-hour wear from this lip gloss, but it simply does not live up to that claim. On average, we got about 2 hours of wear before it was time to reapply, which is still fairly tenacious for a lip gloss, but nowhere near what Rimmel promises. The gloss' texture is sumptuously plush, without any residual stickiness or grainy feel.

A balm-like texture and an elongated doe-foot applicator make applying this lip gloss a delight. There are nearly two dozen shades, with options for everyone—from sheer shimmers to bold opaques. Despite Rimmel's exaggerated claims about how long this wears, this moisturizing and affordable lip gloss still deserves our highest rating.

  • Wonderfully plush texture.
  • Elongated wand applicator helps gloss go on smoothly.
  • Feels moisturizing for 2 hours.
  • Impressive range of shades for everyone.
  • Opaque shades are vibrant, while most shimmer shades are suitably sheer.
  • Doesn't come close to living up to its claim of 6-hour wear.
Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensive; the pressed bronzing powder; some of the best mascaras at the drugstore; powder eyeshadows; excellent automatic eye pencil; Lasting Finish Lipstick is a must-see.

Weaknesses: Packaging that isn't very user-friendly; average concealers; several lackluster eyeshadow options; none of the Extra Super Lash mascaras earn their impressive-sounding names; potentially problematic eye-makeup remover.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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This gloss is amazing! I have about 5 and they're all great shades. I love the applicator and it stays on for about 2-3 hours, which is great. Definitely a must buy... Not sticky and great color. Love it!! :)

Reviewed by
Nyssa S.
I Like It!

I think it's a great value and it did stay on for a long time (and lots of eating and drinking) with a few reapplications (not a big deal at all). I love the color (#430 - All Night Long). It was very emollient and not at all drying. I will definitely purchase it again and will probably try some other colors, too.

Reviewed by
Katie W.
smooth texture ...

Totally agree- there is no way this lasts for 6 hours, if even 2. It does have a smooth texture, feels nice when you put it on. I tried the color "Just so (042)* Too orangey for me. At my local Meijer this line is being discontinued so that is the only reason I gave it a high rating for a good value (got it for 50% off)

Reviewed by
Peggy F.
A new favorite

I prefer the look of gloss to lipstick, but have not liked the feel of even the best long wearing glosses. I just reapplied regular gloss until I tried this product. It has a pleasant texture, great colors, and longer wear without a cakey feel. I agree that it does not last 6 hours, but in an average day I do not need to reapply more than once or. twice. As it fades it leaves softly stained lips--not tell-tale lines like some long wearing products. Great!

Reviewed by
Nice but doesn't last long

Nice luxurious feel but I had to reapply after an hour. The pale pink color I got was slightly shimmery, but overall it was a good product to have on hand.

Reviewed by
Jane B.
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585630-IIS2 v1.0.0.389 4/18/2015 12:21:03 AM