Stay Glossy Long-Lasting Lipgloss
Category:Makeup > Lip Glosses > Lip Gloss
Last Updated:03.25.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

First things first: Rimmel claims 6-hour wear from this lip gloss, but it simply does not live up to that claim. On average, we got about 2 hours of wear before it was time to reapply, which is still fairly tenacious for a lip gloss, but nowhere near what Rimmel promises. The gloss' texture is sumptuously plush, without any residual stickiness or grainy feel.

A balm-like texture and an elongated doe-foot applicator make applying this lip gloss a delight. There are nearly two dozen shades, with options for everyone—from sheer shimmers to bold opaques. Despite Rimmel's exaggerated claims about how long this wears, this moisturizing and affordable lip gloss still deserves our highest rating.

  • Wonderfully plush texture.
  • Elongated wand applicator helps gloss go on smoothly.
  • Feels moisturizing for 2 hours.
  • Impressive range of shades for everyone.
  • Opaque shades are vibrant, while most shimmer shades are suitably sheer.
  • Doesn't come close to living up to its claim of 6-hour wear.
Brand Overview

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, visit www.rimmellondon.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Sort by:

This gloss is amazing! I have about 5 and they're all great shades. I love the applicator and it stays on for about 2-3 hours, which is great. Definitely a must buy... Not sticky and great color. Love it!! :)

Reviewed by
Nyssa S.
I Like It!

I think it's a great value and it did stay on for a long time (and lots of eating and drinking) with a few reapplications (not a big deal at all). I love the color (#430 - All Night Long). It was very emollient and not at all drying. I will definitely purchase it again and will probably try some other colors, too.

Reviewed by
Katie W.
smooth texture ...

Totally agree- there is no way this lasts for 6 hours, if even 2. It does have a smooth texture, feels nice when you put it on. I tried the color "Just so (042)* Too orangey for me. At my local Meijer this line is being discontinued so that is the only reason I gave it a high rating for a good value (got it for 50% off)

Reviewed by
Peggy F.
A new favorite

I prefer the look of gloss to lipstick, but have not liked the feel of even the best long wearing glosses. I just reapplied regular gloss until I tried this product. It has a pleasant texture, great colors, and longer wear without a cakey feel. I agree that it does not last 6 hours, but in an average day I do not need to reapply more than once or. twice. As it fades it leaves softly stained lips--not tell-tale lines like some long wearing products. Great!

Reviewed by
Nice but doesn't last long

Nice luxurious feel but I had to reapply after an hour. The pale pink color I got was slightly shimmery, but overall it was a good product to have on hand.

Reviewed by
Jane B.
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585632-IIS4 v1.0.0.394 5/29/2015 7:24:39 AM