This liquid foundation is a great option for those with normal to oily skin looking to control shine. It also applies sheer, leaving the skin with a semi-matte finish that lasts well through the day. Rimmel brags about the “Skinpure Complex” in this foundation, but they’re simply referring to the small amount of salicylic acid, which is not enough to help exfoliate or reduce blemishes. The shade selection is small, but the options are sheer enough that most skin tones will be able to find a workable option. The small amount of radish root extract is not likely to be a problem for skin.
Water, Dicaprylyl Ether, Propylene Glycol, Dicaprylate/Dicaprate, Butylene Glycol, Mica, Cetearyl Alcohol, Isostearic Acid, Aluminum Starch Octenylsuccinate, Octyldodecyl Stearoyl Stearate, Polysorbate 60, Polymethyl Methacrylate, Cetyl Alcohol, Stearic Acids, Magnesium Aluminum Silicate, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Phenoxyethanol, Triethanolamine, Galactoarabinan, Kaolin, Xanthan Gum, Salicylic Acid, Caprylyl Glycol, Pentylene Glycol, Zinc Oxide, Sodium PCA, Disodium EDTA, Sorbic Acid, Gossypium Herbaceum (Cotton) Powder, Propylene Glycol, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, May Contain +/-: Titanium Dioxide, Iron Oxides
Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.
My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!
For more information about Rimmel, visit www.rimmellondon.com.
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.