Rimmel

Rimmel At-A-Glance

Strengths: Inexpensive; the pressed bronzing powder; some of the best mascaras at the drugstore; powder eyeshadows; excellent automatic eye pencil; Lasting Finish Lipstick is a must-see.

Weaknesses: Packaging that isn't very user-friendly; average concealers; several lackluster eyeshadow options; none of the Extra Super Lash mascaras earn their impressive-sounding names; potentially problematic eye-makeup remover.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

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+ Rating Product Brand Category Price Size
Average Glam’Eyes Trio Eye Shadow Rimmel Powder Eyeshadow  $4.92
Good Glam’Eyes Mono Eye Shadow Rimmel Powder Eyeshadow  $3.32
Average Sexy Curves Waterproof Mascara Rimmel Waterproof Mascara  $7.19
Good Lash Accelerator Rimmel Regular Mascara  $8.53
Average Soft Kohl Kajal Eye Pencil Rimmel Eye Pencil  $3.19
Best Stay Glossy Long-Lasting Lipgloss Rimmel Lip Gloss  $4.99
Poor Stir It Up Trio Cream Eyeshadow (Discontinued) Rimmel Cream/Cream-to-Powder Eyeshadow  $6.99
Average Sexy Curves Mascara Rimmel Regular Mascara  $7.19
Good Lash Accelerator Endless Mascara with Grow-Lash Complex Rimmel Lash Growth/ Lash Conditioners  $8.99
Good Scandaleyes Lycra Flex Mascara Rimmel Regular Mascara  $6.99
Good Lasting Finish Mineral Powder Foundation (Discontinued) Rimmel Mineral Foundation  $8.49
Average Fix & Perfect Pro Primer Rimmel Foundation Primer  $7.49 1.00 fl. oz.
Average Extra Super Lash Mascara Rimmel Regular Mascara  $3.59
Average Professional Eyebrow Pencil Rimmel Brow Pencil  $3.09
Good Match Perfection Foundation SPF 15 Rimmel Liquid Foundation w/ Sunscreen  $5.68
Good Lasting Finish Blendable Powder Blush & Highlighter Rimmel Powder Blush  $4.99
Average Extra Super Lash Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $6.49
Average Volume Accelerator Mascara Rimmel Regular Mascara  $7.00
Average Clean Finish Foundation Rimmel Liquid Foundation  $4.99
Good Match Perfection Skin Tone Adapting 2-in-1 Concealer & Highlighter Rimmel Highlighter  $5.99
Average 1000 Kisses Stay On Lip Liner Pencil Rimmel Lipliner  $3.59
Average U Rock! Eye Shadow (Discontinued) Rimmel Cream/Cream-to-Powder Eyeshadow  $7.49
Poor Glam'Eyes Professional Liquid Eye Liner Rimmel Liquid/Gel/Cream/Cake  $5.99
Average Glam'Eyes Day2Night Mascara Rimmel Regular Mascara  $7.57
Best Natural Bronzer Rimmel Powder Bronzer  $4.99
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