Rimmel

Rimmel At-A-Glance

Strengths: Inexpensive; the pressed bronzing powder; some of the best mascaras at the drugstore; powder eyeshadows; excellent automatic eye pencil; Lasting Finish Lipstick is a must-see.

Weaknesses: Packaging that isn't very user-friendly; average concealers; several lackluster eyeshadow options; none of the Extra Super Lash mascaras earn their impressive-sounding names; potentially problematic eye-makeup remover.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

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+ Rating Product Brand Category Price Size
Good Exaggerate Automatic Lip Liner Rimmel Lipliner  $6.49
Average 1000 Kisses Stay On Lip Liner Pencil Rimmel Lipliner  $3.59
Good Volume Flash Instant Thickening Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $7.49
Average Sexy Curves Waterproof Mascara Rimmel Waterproof Mascara  $7.19
Average Extra Super Lash Mascara Rimmel Regular Mascara  $3.59
Good Lasting Finish Blendable Powder Blush Rimmel Powder Blush  $4.99
Average Extra Super Lash Curved Brush Mascara Rimmel Curved Brush Mascara  $3.59
Average Hide the Blemish Concealer Rimmel Stick Concealer  $5.19
Average Gentle Eye Makeup Remover Rimmel Eye Makeup Removers  $6.49 4.20 fl. oz.
Good Lash Accelerator Endless Mascara with Grow-Lash Complex Rimmel Lash Growth/ Lash Conditioners  $8.99
Average Glam’Eyes Trio Eye Shadow Rimmel Powder Eyeshadow  $4.92
Good Royal Gloss (Discontinued) Rimmel Lip Gloss  $7.99
Good Extra Wow Lash Mascara Rimmel Regular Mascara  $3.99
Good Vinyl Gloss Mirror Shine Lipgloss (Discontinued) Rimmel Lip Gloss  $2.99
Average Extra Super Lash Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $6.49
Average Fix & Perfect Pro Primer Rimmel Foundation Primer  $7.49 1.00 fl. oz.
Poor Eye Magnifier Eye Opening Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $7.49
Best Stay Glossy Long-Lasting Lipgloss Rimmel Lip Gloss  $4.99
Average Spark It Up Gleaming Eye Darkening Liner (Discontinued) Rimmel Eye Pencil  $4.99
Average Soft Kohl Kajal Eye Pencil Rimmel Eye Pencil  $3.19
Average The Max Volume Flash Waterproof Mascara Rimmel Waterproof Mascara  $6.83
Average Moisture Renew Cream Lipgloss SPF 15 Rimmel Lip Gloss  $6.15
Good Glam’eyes Lash Flirt Mascara (Discontinued) Rimmel Regular Mascara  $6.89
Poor Glam'Eyes Professional Liquid Eye Liner Rimmel Liquid/Gel/Cream/Cake  $5.99
Good Glam’Eyes Mono Eye Shadow Rimmel Powder Eyeshadow  $3.32
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