Rimmel

Rimmel At-A-Glance

Strengths: Inexpensive; the pressed bronzing powder; some of the best mascaras at the drugstore; powder eyeshadows; excellent automatic eye pencil; Lasting Finish Lipstick is a must-see.

Weaknesses: Packaging that isn't very user-friendly; average concealers; several lackluster eyeshadow options; none of the Extra Super Lash mascaras earn their impressive-sounding names; potentially problematic eye-makeup remover.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

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+ Rating Product Brand Category Price Size
Average ScandalEyes Stick Rimmel Cream/Cream-to-Powder Eyeshadow  $3.99
Best Lasting Finish Lipstick Rimmel Cream Lipstick  $4.92
Average Extra Super Lash Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $6.49
Good Lasting Finish 25 Hour Foundation Rimmel Mineral Foundation  $7.13
Poor Lash Maxxx 3X Lash Multiplying Effect Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $7.49
Average Lycra Lash Extender Mascara Rimmel Regular Mascara  $7.49
Good Glam’Eyes Quad Eye Shadow Rimmel Powder Eyeshadow  $5.42
Average BB Cream 9-in-1 Skin Perfecting Super Makeup Broad Spectrum SPF 25 Rimmel BB Cream  $6.99 1.00 fl. oz.
Good Lash Accelerator Rimmel Regular Mascara  $8.53
Average Fix & Perfect Pro Primer Rimmel Foundation Primer  $7.49 1.00 fl. oz.
Average Glam’Eyes Trio Eye Shadow Rimmel Powder Eyeshadow  $4.92
Average 1000 Kisses Stay On Lip Liner Pencil Rimmel Lipliner  $3.59
Good Color Rush Trio Eye Shadow (Discontinued) Rimmel Powder Eyeshadow  $5.49
Average Clean Finish Foundation Rimmel Liquid Foundation  $4.99
Poor Special Eyes Precision Eye Liner Pencil Rimmel Eye Pencil  $3.09
Average Sexy Curves Mascara Rimmel Regular Mascara  $7.19
Average Extra Super Lash Mascara Rimmel Regular Mascara  $3.59
Good Lasting Finish Mineral Powder Foundation (Discontinued) Rimmel Mineral Foundation  $8.49
Average Soft Kohl Kajal Eye Pencil Rimmel Eye Pencil  $3.19
Good Glam’Eyes Mono Eye Shadow Rimmel Powder Eyeshadow  $3.32
Good Match Perfection Skin Tone Adapting 2-in-1 Concealer & Highlighter Rimmel Highlighter  $5.99
Poor Eyeful Eye Glistener (Discontinued) Rimmel Specialty Makeup Products  $7.49
Average Moisture Renew Lipstick (Discontinued) Rimmel Cream Lipstick  $6.99
Average Moisture Renew Lipstick SPF 18 Rimmel Lipstick with Sunscreen  $6.47
Poor Glam'Eyes Professional Liquid Eye Liner Rimmel Liquid/Gel/Cream/Cake  $5.99
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