Rimmel

Rimmel At-A-Glance

Strengths: Inexpensive; the pressed bronzing powder; some of the best mascaras at the drugstore; powder eyeshadows; excellent automatic eye pencil; Lasting Finish Lipstick is a must-see.

Weaknesses: Packaging that isn't very user-friendly; average concealers; several lackluster eyeshadow options; none of the Extra Super Lash mascaras earn their impressive-sounding names; potentially problematic eye-makeup remover.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit www.rimmellondon.com.

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

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+ Rating Product Brand Category Price Size
Average 1000 Kisses Stay On Lip Liner Pencil Rimmel Lipliner  $3.59
Average BB Cream 9-in-1 Skin Perfecting Super Makeup Broad Spectrum SPF 25 Rimmel BB Cream  $6.99 1.00 fl. oz.
Average Clean Finish Foundation Rimmel Liquid Foundation  $4.99
Good Color Rush Quad Eye Shadow (Discontinued) Rimmel Powder Eyeshadow  $6.99
Good Color Rush Trio Eye Shadow (Discontinued) Rimmel Powder Eyeshadow  $5.49
Good Exaggerate Automatic Lip Liner Rimmel Lipliner  $6.49
Best Exaggerate Waterproof Eye Definer Rimmel Eye Pencil  $5.67
Average Extra Super Lash Curved Brush Mascara Rimmel Curved Brush Mascara  $3.59
Average Extra Super Lash Mascara Rimmel Regular Mascara  $3.59
Average Extra Super Lash Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $6.49
Good Extra Wow Lash Mascara Rimmel Regular Mascara  $3.99
Poor Eye Magnifier Eye Opening Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $7.49
Poor Eyeful Eye Glistener (Discontinued) Rimmel Specialty Makeup Products  $7.49
Average Gentle Eye Makeup Remover Rimmel Eye Makeup Removers  $6.49 4.20 fl. oz.
Average Glam'Eyes Day2Night Mascara Rimmel Regular Mascara  $7.57
Poor Glam'Eyes Professional Liquid Eye Liner Rimmel Liquid/Gel/Cream/Cake  $5.99
Good Glam’eyes Lash Flirt Mascara (Discontinued) Rimmel Regular Mascara  $6.89
Average Glam’Eyes Mascara (Discontinued) Rimmel Regular Mascara  $7.29
Good Glam’Eyes Mono Eye Shadow Rimmel Powder Eyeshadow  $3.32
Good Glam’Eyes Quad Eye Shadow Rimmel Powder Eyeshadow  $5.42
Average Glam’Eyes Trio Eye Shadow Rimmel Powder Eyeshadow  $4.92
Average Hide the Blemish Concealer Rimmel Stick Concealer  $5.19
Good Lash Accelerator Rimmel Regular Mascara  $8.53
Good Lash Accelerator Endless Mascara with Grow-Lash Complex Rimmel Lash Growth/ Lash Conditioners  $8.99
Poor Lash Maxxx 3X Lash Multiplying Effect Waterproof Mascara (Discontinued) Rimmel Waterproof Mascara  $7.49
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