Age Diminishing Daily Moisturizer SPF 15 contains an in-part avobenzone sunscreen, and that can definitely help diminish the appearance of aging. This is otherwise a really boring daytime moisturizer unless you want to ignore current skin-care research and put all your eggs in one basket by betting that soy extract will be the anti-aging miracle. Substantiated research has many positive things to say about soy, and it is a good anti-oxidant. But the hope that its topical use can diminish wrinkles and discolorations or boost skin’s firmness has not yet appeared on the list of proven accom-plishments. Regrettably, other than the sunscreen, soy (albeit only a dusting) is the only ingredient of interest here. The mica and titanium dioxide lend a soft shine finish to skin, but that is a cosmetic attribute, not a skin-care benefit.
Visibly reduces the signs of aging while SPF 15 sunscreens protect your skin from the sun and help prevent the signs of premature aging.
Active: Octinoxate (7.5%), Avobenzone (3%), Octisalate (2%), Other: Water, C12-15 Alkyl Benzoate, Cetearyl Alcohol, Glycine Soja (Soybean) Seed Extract, Dimethicone, Bis-Phenylpropyl Dimethicone, Glycerin, Arachidyl Alcohol, Phenoxyethanol, Cetearyl Glucoside, Benzyl Alcohol, Ethylene/Acrylic Acid Copolymer, Behenyl Alcohol, Fragrance, Steareth-2, Mica, Steareth-21, Titanium Dioxide, Polymethylmethacrylate, Arachidyl Glucoside, Disodium EDTA, Polyacrylamide, Methylparaben, C13-14 Isoparaffin, BHT, Laureth-7, Ethylparaben, Butylparaben, Silica, Benzalkonium Chloride, Propylparaben, Isobutylparaben, Iodopropyl Butylcarbamate, Tocopheryl Acetate, Sodium Hydroxide, Citric Acid
Originally the brainchild of a French pharmacist, RoC does its best to convince women concerned with wrinkles that using RoC products will erase those pesky lines and, of course, that RoC is the only company that keeps its promises. That doesn't bode well for the other J&J product lines Aveeno and Neutrogena—wouldn't that mean they must be lying about the promises they make for their products? Regardless, the promises RoC makes, including all of the same old same old "you will look younger too" rubbish, aren't viable and don't hold up under closer scrutiny. None of what they assure you their products can do is possible beyond a cosmetic extent, and moreover the majority of RoC's U.S.- and Canada-sold formulas are either boring or one-note. They don't even come through with distinctive or interesting moisturizers.
For example, RoC is big on retinol, and includes it in products with and without sunscreen in the United States. Retinol is a cell-communicating ingredient as well as an antioxidant, and its benefits for skin are many (Sources: Archives of Dermatology, May 2007, pages 606–612; Skin Pharmacology and Physiology, March/April 2005, pages 81–87; and Journal of Cosmetic Dermatology, December 2005, pages 237–244). However, for the most part, the amount of retinol in RoC's U.S.-sold products is barely a dusting, and so your skin won't receive much, if any, benefit from it. Ironically, although RoC promotes retinol much more than Neutrogena and Aveeno (all are J&J-owned companies), the latter two lines sell better retinol products! Several of the moisturizers with retinol sold by RoC in Canada also have much better formulations.
Another ingredient RoC has been touting lately is DMAE (dimethyl MEA). This ingredient is described in detail in the reviews below, but suffice it to say that DMAE isn't a panacea for wrinkles or skin that has lost firmness. Lastly, soy is promoted by RoC as an anti-aging powerhouse. Soy has antioxidant and anti-inflammatory benefits for skin, but once again RoC shortchanges the consumer by including barely any of it. And it's probably no surprise that sister company Aveeno (and, to a lesser extent, Neutrogena) offers better (and less expensive) options if soy is what you want to try.
Taken together, isn't it interesting how all of these Johnson & Johnson brands offer similar products to different target audiences? Neutrogena is the all-encompassing line, going after consumers battling acne and wrinkles; Aveeno stresses its "Active Naturals" and plays on its oat heritage; RoC is made to appeal to consumers who want to take a serious, more clinical-minded approach to fighting the signs of aging. None of these lines have all the answers, but all of them have a few worthwhile products. It's just that with RoC, those looking for state-of-the-art options beyond retinol have the fewest choices—and that's a promise made clear by the reviews that follow!
For more information about RoC, call (800) 762-1964 or visit www.rocskincare.com. And for a better selection of state-of-the-art retinol products from RoC, see the reviews for RoC Canada.