RoC has lots of products they describe as “breakthrough formulas,” but it’s simply marketing hype, not real science or fact. The ingredient list doesn’t make this a breakthrough anymore than reverting to a typewriter would be a step forward in communications! The formula is mostly water, thickeners, sunscreen agent (though there is no SPF rating so you cannot rely on this for sun protection), silicones, emollient, retinol, hyaluronic acid, and preservatives. It’s a good option if you’re looking for a standard moisturizer with retinol, but it would have been far better if more state-of-the-art ingredients were included because retinol is not the only answer for skin. This is best for normal to slightly dry skin.
This breakthrough, dual action formula is specifically designed to target wrinkles, with an exclusive fusion of hyaluronic acid and pure RoC RETINOL. Hyaluronic acid immediately hydrates and plumps skin, while RoC RETINOL is a clinically proven wrinkle-fighting ingredient. With daily use, the look of your skin is improved so that even deep wrinkles appear diminished in as little as four weeks.
Water, Pantaerythrityl Tetraethylhaxanoate, Glycerin, PEG 8, PPG-15, Stearyl Ether, Nylon 12, Butylene Glycol, Stearyl Alcohol, Cetearyl Alcohol, Ethylhexyl Methoxcinnamate, Dimethicone, Cyclohexasiloxane, Ceteareth 20, Isohexadecane, Butyrospermum, Parkii (Shea Butter), Retinol, Hydrolyzed Hyaluronic Acid, Polyacrylamide, Phenoxyethanol,AmmoniumAcryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Pentylene Glycol, C13-14 Isoparaffin, Tocopheryl Acetate, Laureth 7, Disodium EDTA, Allantoin, Dihydroxy Methylchromone, BHT, Cyclopentasiloxane, Hydroxyphenyl Propamidobenzoic Acid, Ascorbic Acid, Polysorbate 20, Methylparaben, Ethylparaben, Propylparaben, Fragrance, Sodium Hydroxide
Originally the brainchild of a French pharmacist, RoC does its best to convince women concerned with wrinkles that using RoC products will erase those pesky lines and, of course, that RoC is the only company that keeps its promises. That doesn't bode well for the other J&J product lines Aveeno and Neutrogena—wouldn't that mean they must be lying about the promises they make for their products? Regardless, the promises RoC makes, including all of the same old same old "you will look younger too" rubbish, aren't viable and don't hold up under closer scrutiny. None of what they assure you their products can do is possible beyond a cosmetic extent, and moreover the majority of RoC's U.S.- and Canada-sold formulas are either boring or one-note. They don't even come through with distinctive or interesting moisturizers.
For example, RoC is big on retinol, and includes it in products with and without sunscreen in the United States. Retinol is a cell-communicating ingredient as well as an antioxidant, and its benefits for skin are many (Sources: Archives of Dermatology, May 2007, pages 606–612; Skin Pharmacology and Physiology, March/April 2005, pages 81–87; and Journal of Cosmetic Dermatology, December 2005, pages 237–244). However, for the most part, the amount of retinol in RoC's U.S.-sold products is barely a dusting, and so your skin won't receive much, if any, benefit from it. Ironically, although RoC promotes retinol much more than Neutrogena and Aveeno (all are J&J-owned companies), the latter two lines sell better retinol products! Several of the moisturizers with retinol sold by RoC in Canada also have much better formulations.
Another ingredient RoC has been touting lately is DMAE (dimethyl MEA). This ingredient is described in detail in the reviews below, but suffice it to say that DMAE isn't a panacea for wrinkles or skin that has lost firmness. Lastly, soy is promoted by RoC as an anti-aging powerhouse. Soy has antioxidant and anti-inflammatory benefits for skin, but once again RoC shortchanges the consumer by including barely any of it. And it's probably no surprise that sister company Aveeno (and, to a lesser extent, Neutrogena) offers better (and less expensive) options if soy is what you want to try.
Taken together, isn't it interesting how all of these Johnson & Johnson brands offer similar products to different target audiences? Neutrogena is the all-encompassing line, going after consumers battling acne and wrinkles; Aveeno stresses its "Active Naturals" and plays on its oat heritage; RoC is made to appeal to consumers who want to take a serious, more clinical-minded approach to fighting the signs of aging. None of these lines have all the answers, but all of them have a few worthwhile products. It's just that with RoC, those looking for state-of-the-art options beyond retinol have the fewest choices—and that's a promise made clear by the reviews that follow!
For more information about RoC, call (800) 762-1964 or visit www.rocskincare.com. And for a better selection of state-of-the-art retinol products from RoC, see the reviews for RoC Canada.