Luminizing Face Primer

$9.99 - 0.48 fl. oz.
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Makeup > Sensitive Skin Products > Foundation Primer
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This blend of silicones differs from that of many primers because it contains enough mica (a mineral) to leave a sparkling sheen on skin. That may or may not be what you want under makeup, but it’s an unavoidable fact if you use this product. One other point of difference is that this remains slick-feeling on skin. It isn’t easy to apply foundation over this primer because it has so much slip, and it doesn’t ever set to a powdery finish the way many others do. Luminizing Face Primer is a tricky product with limited appeal. It is best for those who want to add shine to skin and not bother with foundation or concealer.
Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, C12-15 Alkyl Benzoate, Tribehenin, Mica, 1,2 Hexanediol, Caprylyl Glycol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Dipropylene Glycol, Ricinus Communis (Castor) Seed Oil, Zea Mays (Corn) Oil, Olea Europaea (Olive) Leaf Extract, Tropolone, Quercus Suber Bark Extract, Titanium Dioxide

We're guessing that lots of my readers watch What Not to Wear, The Learning Channel's cable TV show for the fashion-challenged. That's the only conclusion we've come up with to explain why there is such intense interest about Sally Hansen's new product line: Natural Beauty Inspired by Carmindy. Sally Hansen is best known for nail care, a small step into skin care that never seemed to take off, and now for makeup.

Those unfamiliar with What Not to Wear are likely wondering who Carmindy is and whether or not her inspiration added anything new and different to this new group of makeup products from Sally Hansen. 

Carmindy is a talented makeup artist who is prominently featured on the aforementioned TV show. She does the makeup consultations and applications for the women who are selected to have their fashion lives go from clueless to stylish. At some point, Sally Hansen and Carmindy joined forces to launch this small line of makeup products, which you'll find in some drugstores and at the beauty store Ulta. Does Carmindy's celeb status really warrant the addition of another makeup artist's line of products? Not really. There are a few compelling options, but nothing that adds up to a great collection of products. Rather, this is mostly ho hum.

As the story goes, Carmindy had a lot of input into each of the products that bear the "Inspired by Carmindy" name. We have to wonder if that's really true, though, because why would she put her name on the far too many average to inferior products this line offers? There are a few notable products if you choose to shop Sally Hansen Natural Beauty, but as an in-demand makeup artist with access to the best products and as one who should know the difference (at least that's what you would think), we’re surprised this line wasn't better and also surprised that there are limited options for women of color.

So what did Carmindy get right? She has a good eye for color and what women feel comfortable wearing, as evidenced by the eyeshadow palettes and shade selection for her lipsticks, lip gloss, and blush. Her foundation is also excellent, though as a makeup artist she should've offered more than one foundation. We can't imagine Carmindy using only one foundation in her professional work, so why shortchange consumers? Actually, it's not really shortchanging them when you consider the wealth of excellent foundations available. It's just that viewed on its own merits, Carmindy's makeup collection could’ve been fleshed out a bit more.

One more comment about Carmindy that we think explains her appeal to so many women: She's a cheerleader for using makeup to enhance one's best features along with women's self-esteem, which is important. In fact, it's surprising how many other makeup artist lines tend to gloss over these points in favor of being trendy. Instead of using makeup to enhance a woman's sense of worth, they try to convince women that everyone looks gorgeous wearing canary yellow with orange or vivid green eyeshadow with glitter or that older women should want to emulate the makeup style of teenagers.

Carmindy's pep talk is present on almost every page of her book Get Positively Beautiful. The book isn't much beyond positive mantras and pretty pictures—her makeup skill is wonderful to see—but that in itself is a worthwhile message when it comes to image and fashion. We personally don't mind hearing it again and again.

Those interested in her products deserve to know that with help from Sally Hansen, the "Inspired by Carmindy" products may just inspire some women to view themselves in a whole new beautiful way. Of course, there are products from most major brands that can do that, too, but Sally Hansen Natural Beauty Inspired by Carmindy gets some things right, including fair prices.

For more information about Sally Hansen Natural Beauty Inspired by Carmindy, call (800) 953-5080 or visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Beautybloomers
    Reviewed on Sunday, October 20, 2013
    • Value
      4 / 4
    • Results
      3 / 4
    • Recommend
      3 / 4
    I like it
    • When I first used this product, I thought it was okay - nothing special. But recently I dug it out of the drawer and tried it again, and now I really like it. I've been using Garnier BB cream and I love the coverage, but it 's quite drying. This primer works well under it. Better than Smashbox.

  2. Linda
    Reviewed on Monday, April 29, 2013
    • Recommend
      4 / 4
    • Value
      3 / 4
    • Results
      4 / 4
    Luminizing face primer
    • I have used this product and loved it. I had no difficulty with my foundation adhering nor did I feel it remained feeling slick. I believe my foundation looked better and had a more even look. My only complaint is the pump dispenser. It's great until you get to the bottom. Much of the product sticks to the sides of the container and there is no way to get it completely out. The inability to do so is really a waste of both product and money. Please improve the dispensing method.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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