Strengths: Inexpensive; some good cleansers and makeup removers; the Blotting Papers; good powder foundation; impressive blush and shiny eyeshadow options; great metallic finish eyeliner; awesome brow kit; bountiful selection of lipsticks and lip glosses; a couple of very good mascaras; several outstanding makeup brushes; testers are available in-store for each product, and sales pressure is practically nonexistent.
Weaknesses: Mostly average to below-average toners, moisturizers, and sunscreens; no options for those dealing with acne or skin discolorations; some SPF-rated products (including foundations) lack sufficient UVA-protecting actives; the lip plumper is too irritating; too many disappointing eye-makeup products, including several disappointing eyeliners and brow pencils; unappealing shimmer powders.
Sephora's first foray into skin care was back in 1994, when they offered a colorful, artfully packaged selection of bath gels. Their facial skin-care came on the scene a few years later, but for the most part wasn't worth waiting for. Sephora must not have been too pleased with these earlier versions, because lots of retooling has been done, although, sad to say, that hasn't improved on the ordinary, mundane status their products have consistently shared. Makeup is what Sephora's house brand does best. The only reason to shop this inexpensive skin-care selection is for everyday basics or the occasional impulse buy you may or may not enjoy adding to your routine. Otherwise, most of the skin-care products can't compete with the other brands sold in Sephora boutiques worldwide.
Note: Sephora is categorized as one that tests on animals because their products are sold in China. Although Sephora may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Beautypedia Research Team.
For more nformation about Sephora, call (877) 737-4672 or visit www.sephora.com.
Once an incomplete line lacking such basics as foundation and concealer, Sephora's color collection has blossomed into a comprehensive group of products, most of which are priced considerably lower than products from the many other lines sold in their boutiques. Although the low price and the selection may draw you in, not everything is worth exploring; for example, some of the products (for example the inexpensive pencils, which are not worth considering) demonstrate the old adage that sometimes you really do get what you pay for. That's not to say you have to spend a lot of money for quality makeup, but it does seem that many of Sephora's potential bargains are below average in terms of performance.
What you really should pay attention to are the pressed-powder foundation, one of the concealers, the powder blush, the liquid shimmer, and a few of the mascaras. Of course, the hallmark of this line has always been an extensive selection of makeup brushes. That still holds true, and you'll find that in this case the prices are more than fair.
More than most other makeup lines, Sephora excels with their accessory offerings. From makeup bags to train cases and on to all manner of beauty tools (from tweezers to nail clippers and manicure aids), the selection means you will assuredly find something that meets your needs. It's easy to get caught up in the variety and scope of Sephora's makeup, and testers are readily available so you can play all you want. That's great, but it doesn’t compensate for a line with more than its share of average to poor products (and they change frequently, often not for the better). However, if you pay attention to the favorably rated products, you're more than likely to be very pleased.