02.05.2013
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Super Loaded Age Defy Serum
Rating
1 fl. oz. for $32
Category:Skin Care > Serums
Last Updated:02.05.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

In the world of serums, this one is about as far from super as you can get. It does have a silky-smooth application with a matte finish but that's where the positives stop. It's otherwise a strange mix of water, silicone, absorbent, and film forming agent (think hairspray), with far more fragrance and preservative than anything beneficial. Silicone is a great ingredient for skin but the tiny amount of peptides and vitamin E in here isn't even vaguely enough to give skin what it needs to act and look younger.

One of the marketing claims about this product is that it is supposed to contain an ingredient called HydroSenn +. Sephora says this ingredient is more hydrating and lasts longer than hyaluronic acid. It's important to realize this product doesn't contain anything called HydroSenn + on the ingredient label so there is no way to know which ingredient or ingredients Sephora is alluding to. There isn’t one ingredient in here with research showing it to be more hydrating than any other ingredient in the cosmetic world including hyaluronic acid. Even if we were to suspend conventional wisdom and believe Sephora's claim about HydroSenn + being better than hyaluronic acid, hyaluronic acid is hardly the best ingredient for skin hydration; there are many, many others, and in fact a blend of hydrating ingredients would be best of all, something this product doesn't contain.

There are so many super-formulated serums to consider on our list of Best Serums that are loaded with antioxidants and skin-repairing ingredients there is no reason to consider this one.

Pros:
  • None.
Cons:
  • Lacks antioxidants and skin-repairing ingredients.
  • Simplistic formulation.
  • Contains more preservative and fragrance than beneficial ingredients.
  • There is no research supporting the claims about the HydroSenn + it contains as being more hydrating than hyaluronic acid.
Claims

An ultra-moisturizing serum to firm skin and fight wrinkles. A small wonder, this anti-aging serum targets wrinkles, hydrates intensively, and improves skin's overall radiance. Its formula includes our highest concentration of HydroSenn+, a natural ingredient proven to deliver immediate and long-lasting hydration more effectively than hyaluronic acid. Paired with firming peptides, skin looks visibly younger.

Ingredients

Water, Dimethicone, Glycerin, Dicaprylyl Carbonate, Nylon-12, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Phenoxyethanol, C13-14 Isoparaffin, Butylene Glycol, Polysilicone-11, Avena Sativa (Oat) Kernel Extract, Fragrance, Laureth-7, Ethylhexylglycerin, Cassia Angustifolia Seed Polysaccharide, Disodium EDTA, Carbomer, Sodium Lactate, Polysorbate 20, Hydroxyethylcellulose, D-Limonene, Linalool, Calcium Sodium Borosilicate, Benzyl Salicylate, Tocopherol, Titanium Dioxide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Tin Oxide

Brand Overview

Sephora At-A-Glance

Strengths: Inexpensive; some good cleansers and makeup removers; the Blotting Papers; good powder foundation; impressive blush and shiny eyeshadow options; great metallic finish eyeliner; awesome brow kit; bountiful selection of lipsticks and lip glosses; a couple of very good mascaras; several outstanding makeup brushes;  testers are available in-store for each product, and sales pressure is practically nonexistent.

Weaknesses: Mostly average to below-average toners, moisturizers, and sunscreens; no options for those dealing with acne or skin discolorations; some SPF-rated products (including foundations) lack sufficient UVA-protecting actives; the lip plumper is too irritating; too many disappointing eye-makeup products, including several disappointing eyeliners and brow pencils; unappealing shimmer powders.

Sephora's first foray into skin care was back in 1994, when they offered a colorful, artfully packaged selection of bath gels. Their facial skin-care came on the scene a few years later, but for the most part wasn't worth waiting for. Sephora must not have been too pleased with these earlier versions, because lots of retooling has been done, although, sad to say, that hasn't improved on the ordinary, mundane status their products have consistently shared. Makeup is what Sephora's house brand does best. The only reason to shop this inexpensive skin-care selection is for everyday basics or the occasional impulse buy you may or may not enjoy adding to your routine. Otherwise, most of the skin-care products can't compete with the other brands sold in Sephora boutiques worldwide.

Note: Sephora is categorized as one that tests on animals because their products are sold in China. Although Sephora may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more nformation about Sephora, call (877) 737-4672 or visit www.sephora.com.

Sephora Makeup

Once an incomplete line lacking such basics as foundation and concealer, Sephora's color collection has blossomed into a comprehensive group of products, most of which are priced considerably lower than products from the many other lines sold in their boutiques. Although the low price and the selection may draw you in, not everything is worth exploring; for example, some of the products (for example the inexpensive pencils, which are not worth considering) demonstrate the old adage that sometimes you really do get what you pay for. That's not to say you have to spend a lot of money for quality makeup, but it does seem that many of Sephora's potential bargains are below average in terms of performance.

What you really should pay attention to are the pressed-powder foundation, one of the concealers, the powder blush, the liquid shimmer, and a few of the mascaras. Of course, the hallmark of this line has always been an extensive selection of makeup brushes. That still holds true, and you'll find that in this case the prices are more than fair.

More than most other makeup lines, Sephora excels with their accessory offerings. From makeup bags to train cases and on to all manner of beauty tools (from tweezers to nail clippers and manicure aids), the selection means you will assuredly find something that meets your needs. It's easy to get caught up in the variety and scope of Sephora's makeup, and testers are readily available so you can play all you want. That's great, but it doesn’t compensate for a line with more than its share of average to poor products (and they change frequently, often not for the better). However, if you pay attention to the favorably rated products, you're more than likely to be very pleased.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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