Ultimate Moisture Serum

by Sephora  
Price:
$24 - 1 fl. oz.
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Category:
Skin Care > Retinol Products > Serums
Last Updated:
2/5/2013
Jar Packaging:
No
Tested On Animals:
Yes

In the world of serums, this one is about as far from ultimate as you can get. The minimally moisturizing formula is mostly water, slip agents, thickener, and preservative, with far more fragrance than anything beneficial. See More Info to learn why daily use of highly fragrant products is a problem for all skin types.

The tiny amount of soy, oats, and vitamin E present in this product isn't even vaguely enough to give skin what it needs to act and look younger, and those ingredients are completely ordinary anyway—not bad but not "the ultimate", either.

One of the marketing claims about this product is that it supposedly contains an ingredient called HydroSenn+. Sephora claims this ingredient is more hydrating and lasts longer than hyaluronic acid. It's important to note that the ingredient label for this product doesn't list HydroSenn+, so there is no way to know which ingredient or ingredients Sephora means, and we don't see any new or special ingredients that aren't found in dozens of other skin-care products.

Even if we were to suspend conventional wisdom and believe Sephora's claim about HydroSenn+ being better than hyaluronic acid, hyaluronic acid is hardly the best ingredient for skin hydration; there are many, many others, and, in fact, a blend of hydrating ingredients along with potent antioxidants would be best for your skin, and this product does not contain such a blend.

There are so many super-formulated serums to consider on our list of Best Serums that actually are loaded with antioxidants and skin-repairing ingredients there is no reason to consider this

Pros:
  • None.
Cons:
  • Lacks an appreciable range of anti-aging ingredients.
  • Simplistic formulation is minimally moisturizing and far from "ultimate."
  • Contains more preservative and fragrance than beneficial ingredients.
  • There is no research supporting the claims about the HydroSenn+ it contains as being more hydrating than hyaluronic acid.
More Info:

Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).

Boost your natural beauty with this concentrated serum that instantly moisturizes. The unique formula contains three times the amount of HydroSenn+™, for the superior moisture your skin craves. Java tea extract and light-reflecting pigments restore a bright and radiant complexion, while diminishing the signs of fatigue and the first signs of aging.

Water, Pentylene Glycol, Glycerin, PEG-8, Isocetyl Stearate, Phenoxyethanol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Paraffinum Liquidum (Mineral Oil), Butylene Glycol, Parfum (Fragrance), Hydrolyzed Soy Protein, Silica, Avena Sativa (Oat) Kernel Extract, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Cassia Angustifolia Seed Polysaccharide, Xanthan Gum, Saccharide Isomerate, C13-14 Isoparaffin, CI 77891 (Titanium Dioxide), Polysorbate 60, Sorbitan Isostearate, Tetrasodium EDTA, Hydroxyethylcellulose, Tocopheryl Acetate, Laureth-7, Biosaccharide Gum-1, Citric Acid, Orthosiphon Stamineus Extract, Sodium Hydroxide, D-Limonene, Linalool, Ethylhexylglycerin, CI 77491 (Iron Oxides), Benzyl Salicylate, Sodium Citrate, Sorbic Acid

Sephora's first foray into skin care was back in 1994, when they offered a colorful, artfully packaged selection of bath gels. Their facial skin-care came on the scene a few years later, but for the most part wasn't worth waiting for. Sephora must not have been too pleased with these earlier versions, because lots of retooling has been done, although, sad to say, that hasn't improved on the ordinary, mundane status their products have consistently shared. Makeup is what Sephora's house brand does best. The only reason to shop this inexpensive skin-care selection is for everyday basics or the occasional impulse buy you may or may not enjoy adding to your routine. Otherwise, most of the skin-care products can't compete with the other brands sold in Sephora boutiques worldwide.

Note: Sephora is categorized as one that tests on animals because their products are sold in China. Although Sephora may not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more nformation about Sephora, call (877) 737-4672 or visit www.sephora.com.

Sephora Makeup

Once an incomplete line lacking such basics as foundation and concealer, Sephora's color collection has blossomed into a comprehensive group of products, most of which are priced considerably lower than products from the many other lines sold in their boutiques. Although the low price and the selection may draw you in, not everything is worth exploring; for example, some of the products (for example the inexpensive pencils, which are not worth considering) demonstrate the old adage that sometimes you really do get what you pay for. That's not to say you have to spend a lot of money for quality makeup, but it does seem that many of Sephora's potential bargains are below average in terms of performance.

What you really should pay attention to are the pressed-powder foundation, one of the concealers, the powder blush, the liquid shimmer, and a few of the mascaras. Of course, the hallmark of this line has always been an extensive selection of makeup brushes. That still holds true, and you'll find that in this case the prices are more than fair.

More than most other makeup lines, Sephora excels with their accessory offerings. From makeup bags to train cases and on to all manner of beauty tools (from tweezers to nail clippers and manicure aids), the selection means you will assuredly find something that meets your needs. It's easy to get caught up in the variety and scope of Sephora's makeup, and testers are readily available so you can play all you want. That's great, but it doesn’t compensate for a line with more than its share of average to poor products (and they change frequently, often not for the better). However, if you pay attention to the favorably rated products, you're more than likely to be very pleased.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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