There is no question that the eye area needs sun protection, but most eye creams designed for daytime use lack this critical anti-wrinkle feature. So, we were excited to see Shiseido offering an eye cream with an in-part zinc oxide sunscreen, which means you'll get reliable broad-spectrum protection. Unfortunately, our initial enthusiasm was quickly tempered by an otherwise poor formulation.
First, the amount of zinc oxide leaves an obvious (really obvious) white cast on skin; there's just no blending it away.
Next up is the fragrance. Fragrance isn't great for skin anywhere on the face, but it can be even more of a problem when applied around the eyes. Strike two, Shiseido.
The final offense is twofold: First, this eye cream barely hydrates at all and, in fact, has a strong matte finish; second, the formula contains more alcohol than anti-aging ingredients (beyond the sunscreen actives).
All told, this eye cream has too many problems to make it worth your money because you can get great sun protection around your eyes using a good SPF-rated facial moisturizer. See More Info to learn why not everyone needs an eye cream.
- Provides broad-spectrum sun protection.
- Leaves an obvious white cast around the eyes (think reverse raccoon eyes).
- Lightweight formula doesn't provide much moisture and can make wrinkles look more noticeable.
- Contains more skin-irritating alcohol than anti-aging ingredients.
- Fragrant formula isn't suitable for use around the eyes.
Most eye creams aren't necessary. That's either because they are poorly formulated, contain nothing special for the eye area, or come in packaging that won't keep the key ingredients stable. Just because the product is labeled an eye cream doesn't mean it's good for your eye area; in fact, many can actually make matters worse.
There is much you can do to improve signs of aging around your eyes. Any product loaded with antioxidants, skin-repairing ingredients, skin-lightening ingredients, anti-inflammatory ingredients, and effective emollients will work wonders, and those ingredients don't have to come from a product labeled an eye cream.
You would be shocked at how many eye creams lack even the most basic ingredients to help skin. For example, most eye creams don't contain sunscreen. (We love that this one does!) During the day that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, and this absolutely will make dark circles, puffiness, and wrinkles worse!
Whatever product you put around your eye area, regardless of what it is labeled, must be well formulated and appropriate for the skin type around your eyes! That may mean you need an eye cream, but you may also do just as well applying your regular facial moisturizer around your eyes.
Perfect for daily use, this luxurious eye cream applies easily and absorbs quickly, leaving no visible white residue or trace of stickiness. It is water- and perspiration-resistant, and improves the look of delicate skin around the eye area for a youthful appearance.
Active Ingredients: Octinoxate 2.9%, Octocrylene 3%, Zinc Oxide 10.6%; Inactive Ingredients: Water, Isohexadecane, Glycerin, Butylene Glycol, Dipropylene Glycol, Isododecane, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Polybutylene Glycol/PPG/9/1 Copolymer, Trimethylsiloxysilicate, Xylitol, Methyl Gluceth-10, Dimethicone, SD Alcohol 40-B, PEG/PPG-14/7 Dimethyl Ether, Zinc Myristate, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Scutellaria Baicalensis Root Extract, Ononis Spinosa Root Extract, Ectoin, Sophora Angustifolia Root Extract, Hydrogen Dimethicone, Isostearic Acid, Trisodium EDTA, Alcohol, Alumina, Triethoxycaprylylsilane, BHT, Tocopherol, Syzgium Jambos Leaf Extract, Phenoxyethanol, Fragrance, Titanium Dioxide.
Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."
A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.
Shiseido doesn't have the issue of sun protection down yet, as witness a few of their sunscreens that still lack sufficient UVA protection - even though they participate in Japan's UVA-based PA rating system (explained in the Sun Products reviews below). And when it comes to state-of-the art essentials such as antioxidants, cell-communicating ingredients, and substances that reinforce the structure of healthy skin, Shiseido typically comes up short. You'll hear (and read) much talk about the company's exclusive technologies, but terms like Bio-Regenerine, Phyto-Capsule Emulsification, Optimal Balance Network, and Deacti-Complex are meaningless without significant, proven ingredients to support each technology's alleged function. We're sure they are intended to make the products seem more advanced and special to consumers, but the proof is in the ingredient lists, and very few of Shiseido's lists fall under the category of impressive.
If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.
One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!
For more information about Shiseido, visit www.shiseido.com.
Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!