This is a super-light, almost weightless daytime moisturizer with sunscreen. Its silky fluid texture spreads easily and sets (quickly) to a soft matte finish. Those with oily or combination skin will likely find the finish pleasing; if you have any dry areas or if you have normal to dry skin this will likely feel uncomfortable, though you can always prep skin with a separate moisturizer.
Broad-spectrum sun protection is assured thanks to the in-part zinc oxide sunscreen. This product’s only drawbacks are the amount of alcohol it contains and that it is noticeably fragrant (perhaps to conceal the odor from the alcohol). The amount of alcohol is cause for concern in terms of irritation, which is a shame because this has such a great finish for oily skin.
The formula contains a tiny amount of antioxidants, most likely too low to offer much benefit to skin and definitely not enough to prevent free-radical production (though in truth no product can stop that process completely). With some minor formulary tweaks, this would be a slam-dunk. As it, it’s recommended with reservations.
Note: PA followed by plus signs (PA+++, for example) is a designation used in Japan for rating the UVA protection of a sunscreen. The SPF number is about the sun’s UVB rays; there are very few countries that have a UVA rating reference. Three plus symbols after the “PA” indicate the highest level of UVA protection, which can be as low as PA+, which means some UVA protection.
The PA standard is not accepted or used in other countries, but because NARS is owned by Japan-based Shiseido, some of their products have begun to include it on the labeling. The concept is interesting, but ultimately the SPF rating and the active ingredients matter far more because the method of assessing UVA protection is not widely accepted, primarily because it is very difficult to get agreement from scientists on what tests to use and what they mean.
An oil-free daily protector against the three major causes of skin cell damage: UV Rays, oxidation and over-production of sebum. This ultra-light formulation spreads smoothly and contains mineral powders and herbal extracts to maintain a pore-free and shine-free finish. Formulated with Shiseido's highly effective multi-defense sun-protection system and advanced skincare ingredients which prevent damage and free-radical production.
Active Ingredients: Octinoxate 7.4%; Octocrylene 3%; Zinc Oxide 8.6%; Inactive Ingredients: Water, Dimethicone, Isododecane, SD Alcohol 40-B, Dipropylene Glycol, Ethylhexyl Palmate, Glycerin, Polymethylsilsesquioxane, Vinyl Dimethicone/Methicone/Silsesquioxane Crosspolymer, Polybutylene Glycol/PPG-9/1 Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Xylitol, Methyl Methacrylate Crosspolymer, Thiotaurine, Scutellaria Baicalensis Root Extrac, Paeonia Albiflora Root Extract, Ectoin, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Triethoxycaprylylsilane, Butylene Glycol, Disodium EDTA, Disteardimonium Hectorite, BHT, Syzgium Jambos Leaf Extract, Tocopherol, Phenoxyethanol, Benzoic Acid, Fragrance, Mica, Titanium Dioxide.
Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."
A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.
Shiseido doesn't have the issue of sun protection down yet, as witness a few of their sunscreens that still lack sufficient UVA protection - even though they participate in Japan's UVA-based PA rating system (explained in the Sun Products reviews below). And when it comes to state-of-the art essentials such as antioxidants, cell-communicating ingredients, and substances that reinforce the structure of healthy skin, Shiseido typically comes up short. You'll hear (and read) much talk about the company's exclusive technologies, but terms like Bio-Regenerine, Phyto-Capsule Emulsification, Optimal Balance Network, and Deacti-Complex are meaningless without significant, proven ingredients to support each technology's alleged function. We're sure they are intended to make the products seem more advanced and special to consumers, but the proof is in the ingredient lists, and very few of Shiseido's lists fall under the category of impressive.
If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.
One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!
For more information about Shiseido, visit www.shiseido.com.
Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!