03.13.2015
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Benefiance Pure Retinol Instant Treatment Eye Mask
Rating
12 pairs for $62.50
Category:Skin Care > Retinol Products > Eye Masks
Last Updated:03.13.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

Benefiance Pure Retinol Instant Treatment Eye Mask is basically a gimmicky mask that has a very tiny amount of retinol. The bulk of this formula is water, slip agents, silicone and alcohol, making it an average option that costs far more than it should.

Claims

Developed with Shiseido’s exclusive Pure Liquid Retinol Delivery System, this quick, concentrated, under-eye treatment sheet mask creates a “steam press” effect, visibly improving fine lines, crow’s feet, and uneven texture in just 15 minutes.

Ingredients

Water, Butylene Glycol, Pentaerythrityl Tetraoctanoate, Phenyl Trimethicone, Glycerin, Dipropylene Glycol, Alcohol Denat., Betaine, PEG-60 Hydrogenated Castor Oil, Tocopheryl Acetate, Squalane, Xanthan Gum, Arginine HCL, Magnesium Ascorbyl Phosphate, Glucosyl Hesperidin, Ginseng Extract, Sodium Acetylated Hyaluronate, Hydroxyproline, Raspberry Extract, Sodium Citrate, Carbomer, BHT, Potassium Hydroxide, Retinol, Polysorbate 20, Citric Acid, Alcohol, Trisodium EDTA, Phenoxyethanol, Methylparaben, Fragrance, Beta-Carotene

Brand Overview

Shiseido At-A-Glance

Strengths: Most of the sunscreens provide sufficient UVA protection and present a variety of options, whether you're looking for titanium dioxide, zinc oxide, or avobenzone; a handful of good (but not great) moisturizers; worthwhile oil-blotting papers; foundations with sunscreen that provide sufficient UVA protection (and there are some wonderful foundations here); pressed powder with sunscreen for oily skin; the Perfect Rouge Lipstick is one of the best creamy lipsticks at the department store; mostly good mascaras.

Weaknesses: Expensive; several drying cleansers; boring toners; no AHA or BHA products; no products to effectively manage acne; no reliable skin-lightening options despite a preponderance of products claiming to do just that; irritating self-tanners; gimmicky masks; jar packaging; uneven assortment of concealers (and some terrible colors); average to disappointing eye and brow shapers; average makeup brushes.

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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01.31.2015
Very good

In my quest to find the right products I ended up with very swollen sensitive eye area. It wasn't subsiding even after a couple weeks. One of the ladies at sephora took pitty on me and demoed this on me even though there not suppose to because it's so expensive. The results were immediate and amazing!! I didn't buy it because it is crazy expensive for 12 packs, but I'm tempted because she only did the under eye and the lids are still not completely back to normal.

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Lisa c
12.30.2012
Better than average...(to say the least!)

This has been the only product I have used (and Ive used plenty) and have always come back to!! Im in my mid 50's and I can actually feel the product working...the tightness...the smoothness...and the wrinkles are getting less and less noticeable. I also take the left over retinol thats in the pack and exfoliate it into my face (with a buffer, sleeping in it as well) and the results the next morning are UH-MAZING!! It also lightens the skin around your eyes and the dark circles are less noticeable. This product is WAYYYY above average, and I will continue to invest in this product as long as I have the money...and continue to be asked what I use to make my skin look beautiful! NO LONGER WEARING A BAG ON MY HEAD OR BAGS UNDER MY EYES!!

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