Benefiance Pure Retinol Instant Treatment Eye Mask

by Shiseido  Benefiance
Price:
$62.50 - 12 pairs
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Category:
Skin Care > Retinol Products > Eye Masks
Last Updated:
2/7/2013
Jar Packaging:
No
Tested On Animals:
Yes

Benefiance Pure Retinol Instant Treatment Eye Mask is basically a gimmicky mask that has a very tiny amount of retinol. The bulk of this formula is water, slip agents, silicone and alcohol, making it an average option that costs far more than it should.

Developed with Shiseido’s exclusive Pure Liquid Retinol Delivery System, this quick, concentrated, under-eye treatment sheet mask creates a “steam press” effect, visibly improving fine lines, crow’s feet, and uneven texture in just 15 minutes.

Water, Butylene Glycol, Pentaerythrityl Tetraoctanoate, Phenyl Trimethicone, Glycerin, Dipropylene Glycol, Alcohol Denat., Betaine, PEG-60 Hydrogenated Castor Oil, Tocopheryl Acetate, Squalane, Xanthan Gum, Arginine HCL, Magnesium Ascorbyl Phosphate, Glucosyl Hesperidin, Ginseng Extract, Sodium Acetylated Hyaluronate, Hydroxyproline, Raspberry Extract, Sodium Citrate, Carbomer, BHT, Potassium Hydroxide, Retinol, Polysorbate 20, Citric Acid, Alcohol, Trisodium EDTA, Phenoxyethanol, Methylparaben, Fragrance, Beta-Carotene

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

Shiseido doesn't have the issue of sun protection down yet, as witness a few of their sunscreens that still lack sufficient UVA protection - even though they participate in Japan's UVA-based PA rating system (explained in the Sun Products reviews below). And when it comes to state-of-the art essentials such as antioxidants, cell-communicating ingredients, and substances that reinforce the structure of healthy skin, Shiseido typically comes up short. You'll hear (and read) much talk about the company's exclusive technologies, but terms like Bio-Regenerine, Phyto-Capsule Emulsification, Optimal Balance Network, and Deacti-Complex are meaningless without significant, proven ingredients to support each technology's alleged function. We're sure they are intended to make the products seem more advanced and special to consumers, but the proof is in the ingredient lists, and very few of Shiseido's lists fall under the category of impressive.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. lookin' better already...
    Reviewed on Sunday, December 30, 2012
    • Recommend
      4 / 4
    • Results
      3 / 4
    • Value
      3 / 4
    Better than average...(to say the least!)
    • This has been the only product I have used (and Ive used plenty) and have always come back to!! Im in my mid 50's and I can actually feel the product working...the tightness...the smoothness...and the wrinkles are getting less and less noticeable. I also take the left over retinol thats in the pack and exfoliate it into my face (with a buffer, sleeping in it as well) and the results the next morning are UH-MAZING!! It also lightens the skin around your eyes and the dark circles are less noticeable. This product is WAYYYY above average, and I will continue to invest in this product as long as I have the money...and continue to be asked what I use to make my skin look beautiful! NO LONGER WEARING A BAG ON MY HEAD OR BAGS UNDER MY EYES!!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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