Pureness Matifying Compact Oil-Free SPF 16
Last Updated:12.31.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Pureness Matifying Compact Oil-Free SPF 16 is a slam-dunk recommendation for those with oily to very oily skin looking for an absorbent, matte-finish pressed powder with sun protection. The actives are titanium dioxide and zinc oxide (which are quite absorbent on their own), and the talc-based formula applies well despite feeling too dry. All six shades are recommended. The compact for this product adds $8 to your purchase. Note: This foundation does contain a small amount of fragrance, though not in any amount that should be a concern except for those with sensitive skin.

Brand Overview

Shiseido At-A-Glance

Strengths: Most of the sunscreens provide sufficient UVA protection and present a variety of options, whether you're looking for titanium dioxide, zinc oxide, or avobenzone; a handful of good (but not great) moisturizers; worthwhile oil-blotting papers; foundations with sunscreen that provide sufficient UVA protection (and there are some wonderful foundations here); pressed powder with sunscreen for oily skin; the Perfect Rouge Lipstick is one of the best creamy lipsticks at the department store; mostly good mascaras.

Weaknesses: Expensive; several drying cleansers; boring toners; no AHA or BHA products; no products to effectively manage acne; no reliable skin-lightening options despite a preponderance of products claiming to do just that; irritating self-tanners; gimmicky masks; jar packaging; uneven assortment of concealers (and some terrible colors); average to disappointing eye and brow shapers; average makeup brushes.

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
Sort by:
What decade is this???

Expensive, chalky, ORANGE! That's lightest shade!

Reviewed by
Georgine R.
Where can you buy this?

Hi :-) I'm sure that I've bought this in the past, but now I cannot find it anywhere :-( It's not even listed on shiseido's website, as far as I can tell :-( Where did you find it to test? (Ditto re people who have recently reviewed; where did you buy it?) Thank you :-)

Reviewed by

Just wanted to add that this contains fragrance (5th ingredient from bottom). This isn't noted in review nor is the ingredient list. Would this still be rated BEST. I am curious because the spf 36 compact has an average rating with fragrance listed as a concern.

Reviewed by
Beautypedia Team Response

Hello, and thank you for your comments! While this does contain fragrance, it is not in an amount that should be an issue unless someone has sensitive skin. We have updated the review to include the full ingredient list as well!

—Paula's Choice Research Team
Holy Grail

It is a very fine milled and translucent pressed powder with spf. Very happy that I follow PC's recommendation which is in most cases blunt, objective and right. And only con is the shade limitation. The lightest shade SP10 (light ivory) is quite dark for pale/fair/fair-to-light skin. My shade in Shiseido is fair ochre so light ivory is too dark. Since it is very translucent, I still count on it for touch up. Great buy.

Reviewed by
Wahoonito Z.

It's really amazing, it has a subtle very fine texture and it almost blends with the skin.

Reviewed by
Enter a title for your review
First Name, Last Initial
Email Address
How would you rate this product on the following:
500 characters left

Terms of Use

Buy It now

Congratulations! You are on your way to Macys.com to buy a Beautypedia BEST product.

No Thanks
585623-IIS1 v1.0.0.431 10/9/2015 7:30:54 AM