White Lucent Brightening Serum for Neck & Decolletage

by Shiseido  White Lucent
$76 - 2.6 fl. oz.
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Skin Care > Serums > Serums
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Without question, a woman’s neck and chest area (décolletage) take a beating from sun and environmental exposure. Just as sun protection is a must for your face, you want to extend the same benefit to your neck and chest, too. Doing this doesn’t require special products, and this serum is a case in point: It contains nothing unique for skin on the neck or chest, and absolutely cannot prevent discolorations from appearing (you need a well-formulated sunscreen for that). What about lightening existing discolorations? This does contain some plant extracts with limited research pertaining to their ability to work in that manner, and the vitamin C (ascorbic acid) may help, too. The problem is that all of these potential skin-lightening ingredients are present in small amounts, so any benefit will be minor—and that’s not what you want if you’re going to spend this much on a single skin-care product. Shiseido includes more preservative and mica (a mineral pigment that imparts shine) than state-of-the-art ingredients, which is a big disappointment. Shine isn’t skin care. At best this product will make dry skin anywhere on the body feel softer and smoother. Whether you want to spend this much for those results is up to you.

Uniquely formulated to prevent the appearance of spots and dullness and give a luminous, radiant look to the neck area. Formulated with Spot Deacti-Complex, dual-target vitamin C and Asian plant extracts, the brightening serum retextures skin for a smooth finish and even provides an immediate brightening effect with pearl pigments.

Water, Mineral Oil, Betaine, Butylene Glycol, Glycerin, Xylitol, Cetyl Ethylhexanoate, Dimethicone, PEG-60 Glyceryl Isostearate, Methyl Glucenth-10, Cetyl Alcohol, PEG-5 Glyceryl Stearate, PEG-32, PEG-6, Alcohol, Phenoxyethanol, Mica, Carbomer, Methylparaben, Fragrance, Potassium Hydroxide, 2-0-Ethyl Ascorbic Acid, Dipotassium Glycyrrhizate, Titanium Dioxide, Xanthan Gum, Trisodium EDTA, Tocopheryl Acetate, Limonene, Saxifraga Sarmentosa Extract, Benzyl Benzoate, Tamarix Chinensis Flower/Leaf Extract, Citrus Unshiu Peel Extract, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Paeonia Suffrictucosa root Extract, Linalool, Rosa Roxburghii Fruit Extract, Rehmannia Chinensis Root extract, Hypericum Erectum Extract, Zingiber Aromaticus Extract, Tocopherol

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

Shiseido doesn't have the issue of sun protection down yet, as witness a few of their sunscreens that still lack sufficient UVA protection - even though they participate in Japan's UVA-based PA rating system (explained in the Sun Products reviews below). And when it comes to state-of-the art essentials such as antioxidants, cell-communicating ingredients, and substances that reinforce the structure of healthy skin, Shiseido typically comes up short. You'll hear (and read) much talk about the company's exclusive technologies, but terms like Bio-Regenerine, Phyto-Capsule Emulsification, Optimal Balance Network, and Deacti-Complex are meaningless without significant, proven ingredients to support each technology's alleged function. We're sure they are intended to make the products seem more advanced and special to consumers, but the proof is in the ingredient lists, and very few of Shiseido's lists fall under the category of impressive.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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