White Lucent Intensive Spot Targeting Serum

by Shiseido  White Lucent
Price:
$125 - 1 fl. oz.
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Category:
Skin Care > Retinol Products > Lighteners Without Hydroquinone
Last Updated:
2/7/2013
Jar Packaging:
No
Tested On Animals:
Yes

This obnoxiously overpriced skin-lightening serum lists alcohol as its second ingredient. That makes it too drying and irritating for all skin types, not to mention that alcohol causes free-radical damage and causes collagen to break down.

This contains a dusting of ingredients with limited research pertaining to their skin-lightening ability, but for the money your skin deserves what works. For what Shiseido is charging, you’d be better off getting a prescription for 4% hydroquinone, which copious research has shown is excellent for skin discolorations and for treating melasma (Source: American Journal of Clinical Dermatology, volume 7, 2006, pages 223–230).

A cutting-edge anti-spot serum, created with the latest advancements in Shiseido skincare technologies to deliver intensive brightening benefits. Targets dark spots such as sun and age spots, acne marks and darkened pores to even out skin tone for perfectly radiant skin. Shiseido-original brightening ingredient 4MSK and m-Tranexamic Acid help to diminish dark spots and prevent their formation. Specially developed with Multi-Target Vitamin C and natural Yomogi extract. Light and dewy texture instantly absorbs to leave skin feeling fully hydrated and renewed in radiance.

Water, SD Alcohol 40, Glycerin, PEG-150, Tranexamic Acid, Cetyl Ethylhexanoate, PPG-14/7 Dimethyl Ether, Potassium Methoxysalycylate, Dimethicone, Isostearic Acid, Phenoxyethanol, Carbomer, Lauryl Betaine, Potassium Hydroxide, Xanthan Gum, Butylene Glycol, Acrylates/C10-C30 Alkyl Acrylate Crosspolymer, 2-0-Ethyl Ascorbic Acid, Fragrance, Disodium EDTA, Tocopheryl Acetate, Glucosyl Hesperidin, Polyquartinium-51, Sodium Metabisulfite, Limonene, Sodium Hyaluronate, Benzyl Benzoate, Serine, Artemisia Princeps Leaf Extract, Sodium Benzoate

Shiseido is one of the largest cosmetic companies in Japan, and the founder wants consumers worldwide to know that the brand he began is meant for all who seek beauty. Oddly enough, Shiseido (pronounced "she-say-doe"), whose products have a distinctly Japanese appearance and appeal, began in 1872 as Japan's first Western-style pharmacy. Its products have been sold in the United States for over 40 years, and it has become a nearly overwhelming product line. Although there are some respectable products, Shiseido's skin-care collection is far from a total approach to anything, unless your skin-care mantra is "it has to be average yet needlessly expensive and the routine has to include more products than any other line recommends."

A total approach to health and beauty would take into account all that has been learned to date about how skin functions, how it can repair itself, how it ages, and what it realistically takes for it to look, feel, and function at its best. Such an approach does not, however, involve cleansers with alkaline ingredients that cause skin to be unnecessarily dry, lackluster toners, or far too many products with alcohol; that can only harm the skin, which isn't beautiful in the least.

Shiseido doesn't have the issue of sun protection down yet, as witness a few of their sunscreens that still lack sufficient UVA protection - even though they participate in Japan's UVA-based PA rating system (explained in the Sun Products reviews below). And when it comes to state-of-the art essentials such as antioxidants, cell-communicating ingredients, and substances that reinforce the structure of healthy skin, Shiseido typically comes up short. You'll hear (and read) much talk about the company's exclusive technologies, but terms like Bio-Regenerine, Phyto-Capsule Emulsification, Optimal Balance Network, and Deacti-Complex are meaningless without significant, proven ingredients to support each technology's alleged function. We're sure they are intended to make the products seem more advanced and special to consumers, but the proof is in the ingredient lists, and very few of Shiseido's lists fall under the category of impressive.

If anything, the numerous skin-care options presented here are merely average or really disappointing. Many of the moisturizers have luscious textures, but again, it takes more than a sensational feel to create exceptional products that have your skin's best interest (and best appearance) in mind.

One point of difference with this line is that Shiseido insists on regular facial massage. That means you'll find several facial massage creams, although most of them have traditional moisturizer formularies that differ little from what's seen throughout the lineup. Shiseido maintains that routine facial massage creates firmer skin that's less prone to sagging because the massage action tones the muscles, but that simply isn't true. The muscles of the face are among the most frequently used. Repetitive muscle movements are a prime cause of expression lines around the eyes, mouth, and on the forehead. Botox has become such a popular procedure because it selectively prevents these muscles from working, which smoothes creases and lines. Massage alone cannot do that; if anything, routine facial massage can encourage lines and sagging by stretching the skin. Furthermore, when skin slackens and sags, it involves more than just the muscles. Sun damage plays a role in collagen and elastin destruction, as does gravity, which causes fat pads beneath the skin to slip. And then there's bone loss, and the fact that, as we age, skin continues to grow (yet has less to hold on to). Massage to repair sun damage—give me a break!

For more information about Shiseido, visit www.shiseido.com.

Shiseido Makeup

Although Shiseido is known more for their seemingly endless array of skin-care products, their makeup, while not without its problem-child products, is clearly not just an afterthought. The main and most impressive part of the color collection is the foundations. For the most part they have silky textures, and provide adequate sun protection (at least an SPF 15 with UVA-protecting ingredients). If you're keen on shopping this line you should also pay attention to their Perfect Rouge Lipstick, lip gloss, the mascaras, and some distinctive specialty products. Items to avoid entirely include the eye and brow pencils and a couple of the eyeshadows; the makeup brushes are serviceable, but pale in comparison to what makeup artist–backed lines offer. Ignore the inflated claims that accompany many of Shiseido's makeup products, but don't ignore the best of what they have to offer—because in that regard, they're better than ever!

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Ethan K.
    Reviewed on Friday, December 07, 2012
    • Value
      2 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    Made my skin bright!
    • I really like this serum. i dont have dark spots so i cant say how it works on dark spots but it made my skin really bright and radiant!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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