Industrial Strength Line Be Gone Line Minimizer Eye Ointment
Category:Skin Care > Moisturizers (Daytime and Nighttime)
Last Updated:08.24.2012
Jar Packaging:Yes
Tested on animals:Unknown
Review Overview

The "industrial strength" portion of this product's name conveys the message that this is a heavy-duty product for very dry skin, and it is. This is an oil rich, fragrance-free, and rather greasy ointment that can be helpful for dry skin anywhere on the face. An emollient formula like this will always make wrinkles less apparent (but this product isn't the only game in town to minimize lines around the eye).

What makes this less compelling is the choice of jar packaging. From the first use, the plant oils and antioxidant ingredients this contains will begin to break down with exposure to light and air (see More Info for details). How disappointing!

One more point: Even if skin around the eyes is very dry, you don't need a special eye-area product to improve matters. Any well-formulated, extra emollient facial moisturizer can be used around the eyes, too. Another option is to mix a drop or two of antioxidant-rich plant oils (such as olive or evening primrose) with your regular moisturizer and apply that to dry skin around the eyes.


  • Very emollient formula improves seriously dry skin anywhere on the face.
  • Fragrance-free.


  • Jar packaging won't keep key ingredients stable during use.
  • Ointment-like texture feels greasy and doesn't work well under makeup.

Works to help firm and smooth the appearance of eye contours for a younger, more vibrant look.


Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Aluminum Starch Octenylsuccinate, Hydrogenated Jojoba Oil, Glycine Soja (Soybean) Lipids, Stearyl Alcohol, Ceteareth-20, Cetyl Alcohol, Soluble Collagen, Tocopheryl Acetate, Phytosterols, Caviar Extract, Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Algae Extract, Ulva Lactuca Extract, Spirulina Maxima Extract, Crithmum Maritimum Extract, Cakile Maritima Extract, Porphyra Umbilicalis Extract, Hydrolyzed Elastin, Glycerin, Isopropylparaben, Isobutylparaben, Butylparaben

Brand Overview

Signature Club A At-a-Glance

Strengths: Several products contain proven anti-aging ingredients and are fragrance-free; reasonable prices; most of the capsules are worth a look; excellent blush and mascara.

Weaknesses: Many of the anti-aging claims are over-the-top, stretching the boundaries of what skin care can really do; jar packaging which doesn’t keep the good ingredients in the products stable; the Meltdown cleansers tend to be highly fragrant; products for various areas (face, eyes, neck, and chest) tend to have remarkably similar formulas; poor foundation formulations with limited shade ranges; poor concealer and eye pencil.

Signature Club A is a line of skin care and makeup sold exclusively on the Home Shopping Network (HSN). The woman behind this brand, Adrien Arpel, has been involved in the world of cosmetics for over 40 years. Back in the 1970s she owned a namesake skin-care and makeup company sold in department stores.

Adrien Arpel sold her namesake line to a large corporation, but several years later, she had a falling-out with them. As a result of this falling out, she was prevented from attaching her name to another brand, so she began to market herself and her new products under the name "Adrienne." These products are now being sold under the brand Signature Club A.

As was true when Paula first reviewed Adrien Arpel's brand in the 1980s, there are more disappointments then strengths. This is not a line to turn to for anti-aging formulas despite the myriad options available, especially considering Signature Club A offers only one sunscreen. Dozens of anti-aging products and only one sunscreen should be illegal, but sadly it isn't, even though your skin will suffer as a result! Abundant research makes it incontrovertibly clear that you can't fight wrinkles, brown spots, and sagging skin without daily (and we do mean daily) use of a sunscreen designed for your skin type. And it should be loaded with antioxidants for even greater benefits.

Beyond skin care, the key to looking younger longer is to consider the corrective cosmetic procedures (Botox, dermal fillers, laser treatments) you feel comfortable having done. Indeed, the combination of a brilliant skin-care routine with the right cosmetic procedures can make a strikingly positive difference.

Whether you're intrigued by Signature Club A's skin care or makeup, there are only a handful of products to consider. This line is known for its large makeup kits. Although these may seem like a great deal, they aren't because most contain so-so products that aren't nearly as good as what many brands at the drugstore offer. They definitely don't have anything over the e.l.f. brand, which costs far less. Note that Adrienne's on-air presentations often spotlight makeup kits. These may seem like a  great value, but they're not if the products are mediocre (most of them are) which means you'll be less likely to use them often, if at all.

Bottom line: You're not missing out on some anti-aging miracle or secret formula if you skip this line altogether. The curious should shop carefully, and follow our recommendations on what to avoid so you can be sure you're getting the best of what Signature Club A has to offer.

For more information about Signature Club A, call 1.800.284.3900 or visit www.hsn.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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