Radiance Brightening Eye Cream's brightening benefit is from the shiny cosmetic pigment mica. The effect can be attractive, but it's just shine, and shine isn't skin care.
Along with the shiny light show, you're getting a silky-textured, fragrance-free cream that, on balance, contains a better range of beneficial ingredients than most of Simple's other eye-area products. The problem? This eye cream contains the formaldehyde-releasing preservative 2-bromo-2-nitropane-1,3 diol, which has the potential to cause a sensitized reaction, making it a questionable ingredient for use in an eye-area product.
Overall you don't need a special product for use around the eyes anyway, and this product doesn't offer much, aside from the price, to make it worth your while. See More Info to learn why, in truth, you don't need a separate eye cream.
Simple's skin-care statement is as follows: "Our philosophy is: Simple says—never use perfumes, dyes or harsh irritants that can upset your skin. Simple says—settle for only the purest possible ingredients. Simple says—trust the natural goodness in all of our products especially for sensitive skin." That's a good philosophy, but, unfortunately, most of Simple's products don't live up to their lofty goals. There are fragrant ingredients in many of their products; there are potentially irritating preservatives in some of their products; their sun-protection products contain synthetic sunscreen ingredients, which aren't the best for sensitive skin; and many of their ingredients are not natural. (We know their claim of natural goodness doesn't state outright that they use only natural ingredients, but that's what they imply, and many consumers will believe it.)
- Silky texture.
- Contains a better mix of beneficial ingredients than most of Simple's eye-area products.
- Contains a potentially sensitizing preservative.
We know it's hard to believe, but the truth is you don't need a special product for the eye area, whether labeled eye cream or something else. Although there is much you can do to improve signs of aging around your eyes, the ingredients capable of doing that don't need to come from, and often aren't even included in, an eye cream. For example, most eye creams (such as this one) don't contain sunscreen, and that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, which will make dark circles and wrinkling worse!
You can save money and take superior care of your eye area by using your face product, if it is well formulated and appropriate for the skin type around your eyes!
Our special blend of Simple moisturizing goodness containing Mango Extract, Shea Butter, Ginkgo Biloba, Bisabolol, Pro-Vitamin B5, Vitamin E and Vitamin C, helps moisturize and visibly brighten your delicate eye area.
Aqua, Cyclomethicone, Glyceryl Stearate, Cyclopentasiloxane, Butylene Glycol, Fomes Officinalis Extract, Cetyl Alcohol, Butyrospermum Parkii Butter, Stearyl Alcohol, Panthenol, Propylene Glycol, Mangifera Indica Extract, Carbomer, PEG-100 Stearate, Dimethicone Crosspolymer, Sodium Hydroxide, Methylparaben, Mica, Allantoin, Bisabolol, Chlorhexidine Digluconate, Disodium EDTA, Ginkgo Biloba Extract, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, Titanium Dioxide, 2-Bromo-2-Nitropropane-1,3-Diol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Sodium Hyaluronate, Lactic Acid, Sodium Benzoate, Potassium Sorbate, Propylparaben
Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.
Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients. Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)
Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.
As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.
The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.
For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.
Note: All prices are given in United States currency.