This is a standard water-soluble cleanser that produces copious foam, an attribute that lots of people prefer even though the foam has no effect on cleansing. For sensitive skin this would have been far better without the fragrant geranium oil and the formaldehyde-releasing preservative, 2-bromo-2-nitropropane-1,3-diol. Plus, the cleansing agents are fairly drying, so this is a problem for nearly all skin types. The light-reflecting particles referred to in the claims do not have a lasting impact on skin’s radiance—they’re just rinsed down the drain.
Visibly brighten the appearance of your skin with our Daily Radiance Foaming Cream Cleanser. It gently cleanses and removes impurities to refresh your skin. Mango Extract hydrates and refines skin ton. Light Reflecting Particles boost skins’ natural radiance.
Water, Sodium Cocoyl Isethionate, Stearic Acid, Sodium Methyl Cocoyl Taurate, Cetearyl Alcohol, Sorbitol, Glycerin, Acrylates/Palmeth-25 Acrylate Copolymer, Disodium Lauryl Sulfosuccinate, Zea Mays Starch, Panthenol, Mangifera Indica Extract, Hydrogenated Castor Oil, Sodium Hydroxide, Sodium Ascorbyl Phosphate, Disodium Edta, Titanium Dioxide, Dipropylene Glycol, 2-Bromo-2-Nitropropane-1,3-Diol, Anthemis Nobilis Oil, Pelargonium Graveolens (Geranium) Oil, Methylparaben, Propylparaben
Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.
Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients. Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)
Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.
As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.
The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.
For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.
Note: All prices are given in United States currency.