Kind to Eyes Eye Make Up Remover

by Simple   Kind to Eyes
Price:
$7.99 - 4.2 fl. oz.
Best Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Skin Care > Makeup Removers > Eye Makeup Removers
Last Updated:
9/16/2013
Jar Packaging:
No
Tested On Animals:
Yes

This is a very good, fragrance-free eye-makeup remover. The detergent-based formula is mild yet capable of removing most types of makeup, although it isn’t the best for removing waterproof mascara or long-wearing lip paints. Those who use long-wearing or waterproof makeup should look to a silicone-based makeup remover, such as Paula’s Choice Gentle Touch Makeup Remover.

Note: The U.S. name of this product is Eye Make-Up Remover.

Our Eye Make-up Remover effectively removes even waterproof mascara, plus it's a perfect blend of our purest possible skin loving ingredients with an added vitamin.

Water (Aqua), Poloxamer-184, Butylene Glycol, PEG-20 Glyceryl Laurate, Ceteth-20, Laureth-23, Panthenol, Disodium Phosphate, Sodium Phosphate, Calcium Disodium EDTA, Citric Acid, Iodopropynyl Butylcarbamate, DMDM Hydantoin

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    1 / 4 Poor
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. Stephanie D.
    Reviewed on Sunday, September 14, 2014
    • Value
      1 / 4
    • Recommend
      1 / 4
    • Results
      1 / 4
    May as well use water.
    • Was hoping for the price that this would remove my eye-makeup but it does not. It's more the cotton that removes it mechanically and leaves a smear of what's left.

  2. Carrie S
    Reviewed on Wednesday, July 31, 2013
    • Recommend
      2 / 4
    • Value
      2 / 4
    • Results
      2 / 4
    Ouch
    • This product burns the eyes like no other eye makeup remover I have ever used. It does not remove liquid eyeliner well. I really have to work at it to remove liquid liner, which is not that great because even a light sweep across the eye causes burning. I have never had this experience with any other eye makeup remover!

  3. Abi
    Reviewed on Wednesday, January 30, 2013
    • Results
      2 / 4
    • Recommend
      2 / 4
    • Value
      3 / 4
    Not the Best
    • I found this product to be harsh to the eye area. It stung quite a bit. Definitely didn't remove waterproof mascara, as you noted. I would give this an Average or Good rating, personally. Love your site! Just had to throw in my two cents. :)

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585623-IIS1 v1.0.0.335
Skip to Top of Page
15% Off Everything | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.