Kind to Skin Protecting Moisture Cream

by Simple   Kind to Skin
Price:
$7.51 - 50 ml
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:
4/25/2013
Jar Packaging:
No
Tested On Animals:
Yes

This moisturizer isn’t SPF-rated, but it does contain sunscreen agents, including avobenzone (listed as butyl methoxydibenzoylmethane). None of these are listed as active ingredients, but that’s not a requirement for sunscreens from European brands sold throughout Europe. Other than the sunscreens, there really isn’t anything special or exciting about this moisturizer. It’s merely an OK option for normal to dry skin; but including the formaldehyde-releasing preservative 2-bromo-2-nitropropane-1,3-diol is not a good idea for sensitive skin.

Our Protecting Moisture Cream is a perfect blend of ingredients to help to restore and defend your skin against the environment and keep it replenished all day long. Perfect for even sensitive skin.

Water, Glycerin, Squalane, Glyceryl Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Cetyl Palmitate, Dimethicone, Octyldodecanol, Butyl Methoxydibenzoylmethane, Panthenol, Potassium Cetyl Phosphate, Peg-100 Stearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, 4-Methylbenzylidene Camphor, Sodium Hydroxide, Bisabolol, Methylparaben, Pentylene Glycol, Tocopheryl Acetate, Disodium EDTA, Propylparaben, Lactic Acid, Sodium Lactate, Serine, 2-Bromo-2-Nitropropane-1,3-Diol, Sorbitol, Urea, Sodium Chloride, BHT, Allantoin

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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